News for professionals in the food business

Snackification, The $1 Trillion Opportunity

Snacking is no longer a between-meal filler—it’s becoming the main meal format, especially for time-poor and health-conscious consumers. Nearly 60% of consumers split meals into multiple snacks and the global convenience retail market projected to exceed $1 trillion by 2029 (IGD). According to Circana and 84.51°, consumers rank taste (79%), price (61%), protein (47%) and low sugar (37%) as top purchase drivers. Significantly, 59% of consumers say snacks add “excitement” to their day (up 8.6% since 2020), showing innovation must delight as well as nourish. Young consumers (18–34) are driving this shift, with 74% snacking multiple times daily. Demand is for grab-and-go formats that deliver taste, functionality, and indulgence without compromising nutrition or cost. Emerging cues include snacks that align with time-of-day consumption (fruit/yogurt in the morning, cheese in the afternoon, veggies at night) and "snacks with benefits"—products that deliver protein, probiotics, or clean-label ingredients. Top trial triggers include sale pricing, sensory appeal, and peer recommendations.

2025 Sweets & Snacks Expo Shows Four Key Trends

Four main trends seen at 2025 Sweets & Snacks Expo are: nostalgic reinvention, functional indulgence, multi-sensory formats, and high-impact brand partnerships. Nostalgia is seen in updated classics like Reese’s PB&J Big Cups, Nutella Peanut (Ferrero’s first innovation in 60+ years), and Utz’s Lemonade Chips. Also, health-conscious versions of old favourites, like Junkless granola bars and Drizzilicious mini rice cakes, show nostalgia and wellness can coexist. Functional indulgence examples include brands like RXBAR, Khloe Kardashian’s Khloud Popcorn, and plant-based treats from Mars Wrigley that embed health benefits (protein, collagen, lower sugar) into familiar formats, giving consumers permissible indulgence. Multi-sensory experiences are emerging with Ferrara using freeze-dried ingredients with airy SweeTARTS and Lemonheads, while Rice Krispies Bliss and Nerds Gummy Clusters offer layered textures and unexpected formats. Last, brand collaborations add excitement and expand audience reach, such as Slim Jim’s Buffalo Wild Wings tie-in to MrBeast’s co-branded Jack Link’s jerky.

WK Kellogg’s SPOONS Framework Aims to Revive Slumping Cereal Sales

Following its 2023 spin-off, WK Kellogg is betting on a health-centric strategy to reinvigorate its struggling cereal portfolio. The centrepiece of this push is SPOONS, a framework that markets cereal as Simple, Protein-rich, high in fibre, complementary to healthy diets, rich in nutrients, and not linked to excessive sugar intake. Launched at CAGNY, the campaign positions cereal as a nutritious, accessible meal solution—but arrives as net sales fell 6.2% and net income dropped 45.5% in Q1 2025. CEO Pilnick claims cereal is misunderstood and aims to reframe Kellogg’s offerings as “affordable, healthy joy,” but it’s a difficult moment with tariff exposure, rising input costs, and strong cross-category competition from bars and beverages. Frosted Flakes and Rice Krispies will get media campaigns and pack updates, Kashi is receiving renewed investment with simplified recipes, better distribution, and a relaunch of Kashi Go with boosted protein and fibre, and Special K is to sharpen its fibre-led positioning. Marketing will scale up across TV and digital in H2.

Flavors That Failed: Innovation Lessons From Retired Chips

The article covers 14 discontinued potato chip flavors—from Riley’s Grouse and Scampi in the UK to Lay’s Milk Chocolate Dipped and Pringles Pecan Pie—shedding light on the fine line between bold innovation and commercial failure. While these launches often drove short-term media attention, most lacked the sensory familiarity or repeat-purchase potential needed to stay on shelf. Themes emerge: flavors based on desserts, meat, or regional oddities (like hedgehog or maple moose) often alienated consumers despite initial intrigue. Meanwhile, solid concepts like au gratin or Cajun spice were potentially underserved by distribution or cannibalized by better-known varieties. The few with nostalgic afterlife—like Cinnamon & Sugar Pringles—suggest value in limited-edition returns or seasonal rotations.

Kari Kari Expands With Krispy Hopu Snack

Kameda LT Foods, a joint venture between Indian-origin LT Foods and Japan’s Kameda Seika, extends its Kari Kari brand with the launch of Krispy Hopu, a roasted, sweet-and-salty rice snack. They are gluten-free, vegan, free from palm-oil and are non-fried, inspired by Japan’s Salada Hopu and made with Japanese rice processing technology. Kari Kari is looking to expand beyond the Indian market.

Easy Foods Launches Island Time Chips

Easy Foods is entering the better-for-you snack space with the launch of Island Time Chips, available from June 20. Made with cassava flour, avocado oil and chia seeds, they offer a gluten-free, grain-free option free from seed oils. They are designed to deliver a light, crispy texture with a natural flavor and come in tropical-inspired varieties such as Surfin’ Salt and Laidback Lime. Available through EasyFoods.com and Walmart.com, the brand positions the chips as a clean-label snack for consumers seeking fun and flavorful alternatives.

General Mills Expands Protein Snack Lineup Across Iconic Brands

Joining the General Mills portfolio is a range of protein-packed snacks to meet growing consumer demand for high-protein options. New products include Cheerios Protein cereal with 8g of protein per serving in Cinnamon, Strawberry, and Cookies and Creme flavors, and Cheerios Protein Bars, delivering 7g of protein in Mixed Berry and Chocolate Peanut Butter varieties. Cascadian Farm Organic Protein Granola offers 9g of protein per serving, available in Honey Cashew and Cocoa Almond, to be sold exclusively at Kroger.

Deliciously Ella Enters US Market, Navigates Tariff Challenges

As the global better-for-you snack market nears an estimated $41 billion by 2025, UK-based brand Deliciously Ella makes its US retail debut at Whole Foods Market. Known for its minimally processed oat bars made with 100% whole foods like oats, nuts and fruits, the brand emphasizes honest nutrition and clean ingredients. Despite facing US tariffs on UK imports, Deliciously Ella remains committed to being competitive in the US market.

Melon Goes Mainstream in Korean Summer Flavour Shift

Nongshim’s Melon Kick has ignited a “melon-mania” across Korea’s F&B sector, creating a new seasonal flavour wave. With over 1.44 million bags sold in its first week—eclipsing previous viral snack Meoktaekkang—Melon Kick’s success is now driving accelerated product development across categories. Muskmelon has rapidly replaced more traditional summer flavours like watermelon and mango. Following Nongshim’s lead, brands including Orion (Chokchokhan Melon Chip), Coca-Cola Korea (Fanta Melon), Baskin-Robbins, and Gong Cha have launched melon SKUs. Retailers report strong traction: CU saw a 63.5% year-on-year increase in melon-related sales. Insiders credit melon’s wide appeal (“less polarising than berries”) and its compatibility with dairy and corn-based formats. It resonates with Gen Z, who seek out novel tastes and are actively sharing recipes and remixes on TikTok, expanding reach and driving repeat trial.

SuperYou Eyes $3 Billion Indian Snack Market with Protein-First Chips

SuperYou, the fast-growing protein-focused brand co-founded by Bollywood star Ranveer Singh and entrepreneur Nikunj Biyani, is entering India’s ₹25,000 crore ($3bn) chips and savouries category with a new high-protein chip offering. Launching in May, the 40g packs contain 10g of protein, 3g fibre, and no added sugar or palm oil, targeting health-conscious consumers looking for indulgent yet functional snacks. The company sold over 1 million protein bars in April and says its new chips will be available via quick commerce, vending machines, and over 10,000 general trade outlets including Reliance and 7-Eleven. SuperYou later plans to enter India’s ₹50,000 crore biscuit market and its ₹40,000 crore namkeen (salty snacks) category

Standout Snacks in France: Accessible Luxury with a Flavour Edge

A magazine article claims French snack innovation in 2025 blends convenience, culinary creativity, and premium positioning at an affordable price point. Alongside natural offerings like mini avocados and brie bites, are twists on traditional snacks, such as peanut butter puffs and rolled corn chips, that balance indulgence and perceived healthiness. The current French market embraces “affordable gourmet,” with the snacks working across occasions, from on-the-go moments to upscale aperitifs. Key consumer drivers are quality, versatility, and originality with successful products delivering on taste, convenience, and story—making them shareable online and memorable in-store.

Thailand Plans “Salt Tax To Drive Consumers Toward Healthier Choices

Thailand’s Excise Department is advancing plans for a tiered “salt tax,” following the full rollout of its sugar tax in April 2025. Modeled on its predecessor, the upcoming sodium-based levy aims to reduce chronic disease by encouraging product reformulation. Key targets include snacks, instant noodles, and frozen foods. The new tax is expected to drive innovation across the food and beverage industry as brands reformulate products. As an indicator, the impact of the sugar tax is seen in the number of “Healthier Choice” labelled products in Thailand that surged from 216 in 2017 to over 1,800 by 2023.

Burts Leads Sustainable Packaging Claims with 55% Recycled Plastic Crisp Packs

Burts announced it will become the first hand-cooked crisp brand to introduce bags made with 55% post-consumer recycled (PCR) plastic. Rolling out from June 2025 across selected 40g and 150g SKUs, the change is expected to prevent the use of approximately 8,000 tonnes of virgin plastic annually. Each pack will display a green flash to communicate the environmental upgrade to consumers—58% of whom now say sustainability influences their purchase decisions. This development builds on years of packaging optimisation, including a reduction in film gauge (from 50 to 40 microns), smaller box dimensions, and a 10% decrease in cardboard usage. According to Burts MD Rikin Lakhani, the goal is to transition toward a circular economy without compromising product quality.

Asda Trials Healthier Snacking And Breakfast Options

UK supermarket chain Asda is launching health-focused initiatives in 10 stores to encourage healthier eating and inform its health strategy, developed in partnership with Nesta. Over 12 weeks, the trials will test ways to incentivize healthier choices using the government’s Nutrient Profiling Model. Initiatives include healthier breakfast cereals and snack bays with high-fiber, calorie-controlled options, and targeted “Rollback” pricing on nutritious SKUs. To boost fruit and vegetable consumption, Asda will offer free children’s snack boxes with pre-packaged fruit purchases and distribute produce vouchers.

Jackson’s Expands Snack Line With Super Veggie Straws

Jackson’s, known for its avocado oil-fried snacks, is entering the veggie straw category with Super Veggie Straws. Debuting at the 2025 Sweets & Snacks Expo, the new product is made from yellow peas, brown rice, cassava and sweet potato, all fried in premium avocado oil. Available in Sea Salt, Cheddar and Ranch flavors, the straws are gluten-free, vegan and free from the top nine allergens. This launch follows Jackson’s rapid growth in the salty snack category, driven by its focus on better-for-you ingredients and bold flavors. The Super Veggie Straws will be available nationwide in multiple sizes across grocery, club and convenience store channels, as well as online at SnackJacksons.com and Amazon.

Calbee's JagaRico Gets a Consumer-Created Upgrade

A spontaneous consumer-led hack is giving Calbee’s JagaRico snack a boost. Already a household name in Japan’s snack aisle, the potato-stick snack exploded on social media thanks to a fan-suggested hack: pan-dry-frying the snack to elevate flavor and texture. Calbee’s official Twitter account joined the trend, affirming the improved aroma and fluffier texture. SoraNews24 reporters confirmed the results, calling the hot version of JagaRico up to three times better than its out-of-pack counterpart.

Hain Celestial Faces Uncertainty After Leadership Change

Hain Celestial is undergoing a comprehensive review of its portfolio after the sudden departure of CEO Wendy Davidson and another set of disappointing financial results. It reported a 47% share price drop following the announcement of falling sales and widening losses. Interim CEO Alison Lewis, a board member since September, is tasked with simplifying the business, accelerating brand innovation and focusing on profitability. Analysts suggest Hain Celestial may consider selling non-core assets, including international brands and personal care products, to concentrate on North America.

Gosh Launches Veg Bites To Meet Snack Market Demand

British plant-based snack brand Gosh introduces Veg Bites, a new line of convenient, high-protein and fiber-rich snack packs in response to rising demand for healthier, on-the-go options. Available in Mexican and Italian flavors, the 50g packs contain 100% natural ingredients, with distribution through Morrisons nationwide at £1.30. Positioned as a nutritious alternative to heavily processed meal deal snacks, Veg Bites aim to capture health-conscious consumers as stricter regulations on HFSS products impact the market. Gosh marketing director Caroline Hughes emphasizes the brand’s mission to offer convenient, flavorful, and better-for-you snacks without compromising taste.

FamBam Foods Launches Caulitos Lentil-Cauliflower Chips

FamBam Foods, known for gluten-free CauliPuffs, launched Caulitos, a tortilla-style chip made with lentil, rice and cauliflower, baked with avocado oil. Available in sea salt and dairy-free nacho flavors, Caulitos are non-GMO, gluten-free, dairy-free and vegan. It marks the second product launch for the brand, which debuted in 2023 and earned over $1.5 million in revenue within 15 months, securing distribution at major retailers like Sprouts, Costco and Safeway.

Catalina Crunch Debuts High-Protein Snack Mix At Target

Catalina Crunch launched its 10g Protein Snack Mix at Target stores nationwide and online from May 5. Each serving contains 10 grams of protein, 150 calories and provides a good source of fiber, making it a convenient, BFY snack option. Made with all-natural ingredients and free from artificial sweeteners, flavors and colors, the mix is available in five flavors: Spicy Kick, Creamy Ranch, Honey Mustard, Cheddar and Original.

Weetabix Uses Humor To Promote Breakfast

Weetabix is running a lighthearted ad campaign across London’s subway system, turning awkward everyday texts into reminders to start the day with a solid breakfast. Each poster mimics a text conversation, answered with three Weetabix biscuits in place of a hesitant ellipsis. The campaign, active through May 4, encourages busy commuters to power up with Weetabix’s wholegrain cereal, fortified with vitamins and iron. By linking relatable moments with its “Have You Had Yours?” slogan, the brand aims to show that a bowl of Weetabix can help you handle whatever comes your way. The ads appear in 150 stations and key digital spots during peak hours.

Holy Moly Launches Guacamole Chip & Dip Pot

Holy Moly, known for its all-natural dips, launched its first Guacamole Chip & Dip snack pot in the UK. Available starting April 28 in over 900 Sainsbury's stores, the product features a two-part design that keeps the guacamole and chips separate until use. The guacamole is made from fresh ingredients like avocado, tomato and lime juice; the corn chips are crafted from corn masa and rosemary extract. They will also be sold in WHSmith Travel stores and on LNER trains.

Wheaties Unveils Marvel Thunderbolts* Box

Wheaties teamed up with Marvel Studios to launch a limited-edition collectible cereal box inspired by the upcoming film Thunderbolts, hitting theaters May 2. The box celebrates the film’s team of antiheroes and offers fans a collectible version of the iconic “Breakfast of Champions” design reimagined through a Marvel lens. The novelty box is available with or without a display case and will be sold exclusively at Wheaties.com starting April 30, while supplies last. It's part of General Mills’ strategy to innovate and expand brand relevance in entertainment-driven food marketing.

Utz Launches Limited-Edition Lemonade Chips

Utz Brands launched a limited-edition flavor for summer—Lemonade Potato Chips. Developed in collaboration with the Alex’s Lemonade Stand Foundation, they combine the sweet and tart taste of lemonade with the crunch of traditional potato chips. Available in 7.75-ounce bags, the chips are sold online and in stores through August 2025. A portion of sales, up to $25,000, will support childhood cancer research.

Cornitos Targets Gen Z With Crusties Launch

Indian snack brand Cornitos is expanding its reach across Asia and the Middle East with Crusties, a new baked puff snack aimed at Gen Z consumers. Made from rice, corn and potato, Crusties offers strong global flavors like Fiery Peri Peri and familiar favorites such as sour cream & onion. Cornitos adapts flavors by region, offering spicier options in Southeast Asia and milder, cheesier ones in the Middle East. While not marketed as a health snack, Crusties offers a better-for-you alternative to fried snacks. Comic book-style packaging and loud crunch aims to appeal to younger snackers. Crusties will launch in the UAE and Saudi Arabia soon, with broader expansion planned across Asia-Pacific, including Singapore and Australia.

Reformulation Push In Snacks And Bakery

Reformulation is gaining traction globally, aimed at heathier profiles for snacks and bakery, but with varying levels of progress and success. Scotland leads with targeted government funding for SMEs to cut sugar, salt and fat, demonstrating tangible health impacts through initiatives like the Reformul8 Challenge Fund. The UK, despite early reformulation targets, faces mixed results, while EU countries adopt decentralized strategies with limited uptake. The US lags in regulatory mandates, but emerging wellness trend-led efforts show promise. Canada’s focus on front-of-pack labels could drive reformulation, and Australia’s Healthy Food Partnership nudges cereal brands toward healthier options. As fiscal tools drive reformulation in emerging markets, the potential for impactful change grows, but the challenge remains balancing taste, texture and shelf life.

Haldiram Deal Shows Investor Confidence in Indian Snack Brands

India’s Competition Commission approved Temasek Holdings’ minority stake in Haldiram Snacks Food. Haldiram, which began as a local sweets and snacks shop in 1937, now exports to over 80 countries and is considered a market leader in the ethnic snacks segment. Temasek, via Jongsong Investments, will acquire under 10% of Haldiram Snacks Food Pvt Ltd—a unified entity formed from the merger of the Delhi and Nagpur factions of the Haldiram group. The merger of Haldiram’s regional operations positions the brand for streamlined operations and the minority stake from a sovereign wealth fund adds financial credibility and may fast-track digital transformation and global distribution.

Pladis Relaunches Better Biscuits: Smarter Tools for Retailers

Pladis reintroduced its Better Biscuits retailer platform with a sharper focus on supporting UK independent convenience stores. Designed to streamline and optimize biscuit and snack sales, the programme offers free access to category insights, NPD trials, and tailored merchandising guidance. The platform is underpinned by data showing that just 7% of SKUs generate 80% of sales. To help store owners capitalise, Pladis developed planograms adapted to different retail footprints to balance top-performing lines with space for new products that trigger impulse buys. Retailers receive monthly free point-of-sale kits and trial packs to help drive shopper engagement and trial.

UK Delays HFSS Ad Ban To 2026

Although postponed to next January for further consultation, the UK government still expects advertisers to comply voluntarily with the HFSS ban from October 2025. Updated rules will prohibit ads for identifiable HFSS products before 9pm on TV and at any time online, and a new Statutory Instrument will confirm that brand advertising, without mentioning specific HFSS items, will be allowed.

Catalina Crunch Launches First National Campaign

Catalina Snacks debuted its first national advertising campaign, “The Bright Side of Better™.” Targeting growing demand for functional, indulgent snacks, the campaign aims to position Catalina Crunch’s high-protein, zero-sugar products as both satisfying and nutritionally superior by promoting its bold flavors, 11g protein, and significant sugar reduction versus category leaders. Led by creative agency Nomadic and supported by ICON International’s media strategy, the campaign includes CTV, social video, and influencer-driven platforms like TikTok and Meta. The launch comes following the brand’s recent growth surge which is now in over 28,000 stores nationwide.

Proper Targets Wellness Culture with Playful Snack Campaign

UK-based snack brand Proper is launching its largest campaign to date, aiming to playfully challenge the intensity of wellness culture. The “Practice PROPER snacking” campaign reframes self-care as simply enjoying a great-tasting snack, positioning the brand’s popcorn and lentil crisps as a lighter, more accessible self-care moment. Created by Joyful & Triumphant in collaboration with Proper’s in-house team, the campaign will roll out across social media, digital platforms and prominent out-of-home placements in London and Manchester throughout May.

FDA Approves Natural Colors, Phases Out Synthetic Dyes

In the US, the FDA approved three naturally sourced colors as part of its plan to eliminate petroleum-based synthetic dyes from foods and beverages by 2026. They are: butterfly pea flower extract, approved for use in cereals, chips and snack mixes, and which produces vibrant blues and purples; galdieria extract blue, derived from red algae; and calcium phosphate, a white color for donut sugar and coated candies. The FDA is working with food companies to phase out nine synthetic dyes, including Red No. 40, Yellow No. 5 and Blue No. 1.

Grainstorm Blends Tradition With ‘Sensible Snacks’

Pune-based Grainstorm produces millet-based snacks while empowering women from underprivileged backgrounds. Focused on "sensible snacking," the brand avoids preservatives and chemicals, using locally sourced ingredients like quinoa, jowar, ragi and beaten rice. All recipes are developed in-house, snacks are produced using customized machinery to mimic traditional methods, and an all-women team manages production. Grainstorm aims to appeal to health-conscious, urban Indians aged 25–45 seeking flavourful, better-for-you snacks. Taste remains a top priority, but Grainstorm avoids common “nasties” like trans fats and added sugars. With growing demand and improved market access, Grainstorm expects to reach Rs 80 lakh in revenue by year-end.

Pea Snack Sparks Online Debate

A viral TikTok video by Australian user zen.n.en surprised fans of Harvest Snaps Baked Pea Crisps, revealing the popular snacks are not just dehydrated peas. She previously assumed the snacks were dried whole peas due to their shape and packaging but then shared her discovery with nearly 400,000 viewers. It sparked widespread reactions from users who also thought they were eating dried vegetables, although some commented that it was obvious they weren’t. Harvest Snaps clarified the crisps are made from milled whole green peas, then shaped and baked into pea-like forms. The ingredient list confirms green peas make up 68% of the product, and the snack has a five-star health rating in Australia.

Calbee Launches Organic Wavy Potato Chips

Calbee America introduced Weston’s Family Farms Organic Potato Chips, made from single-source, sustainably grown potatoes supplied by long-time partners Gold Dust & Walker Farms. The USDA-certified organic chips are also non-GMO and gluten-free, and available in three flavors: Sea Salt, Sea Salt & Vinegar and White Truffle. Gold Dust & Walker Farms dedicates one-third of its acreage to organic cultivation and incorporates sustainability practices such as soil fertility management, water efficiency and biodiversity protection. The new chips will be available nationwide starting September at a suggested retail price of $4.69 per bag.

HIPPEAS® Launches Cheezy Cheddar Pops With Plant-Based Twist

HIPPEAS® introduces Cheezy Cheddar Pops, a plant-based take on the classic cheese ball, made from sustainably grown yellow peas and chickpeas. The airy, bite-sized snacks are gluten-free, vegan and allergen-friendly, with 3g of protein and 2g of fiber per 1oz serving. Available in family-sized and snack packs at retailers like Target, Walmart and Amazon, and with a cheddar flavor and a focus on sustainability, Cheezy Cheddar Pops are targeting health-conscious snackers and families.

Troovy Secures Funding To Expand Healthy Kids’ Snacks

India-based startup Troovy raised ₹20 crore (US$2.3 million) in a pre-series A funding round led by Fireside Ventures, with participation from Sharrp Ventures, Spring Marketing Capital and Veltis Capital. Founded in 2021, Troovy offers nutritious snacks for children, including ragi chips. Funds will support expansion into quick commerce, a growing distribution channel for urban parents seeking convenient, healthier snack options. Troovy’s emphasis on transparency and natural ingredients aligns with increasing consumer demand for additive-free products, especially in the children’s segment.

Doughbrik’s Launches Pizza-Inspired Snack Line Wavers

Doughbrik’s Pizza, co-founded by digital influencer David Dobrik and Ilya Fedorovich, brings Wavers, a new snack line inspired by the brand’s signature pizza flavors, to market. Created under the Tastemaker Foods umbrella, Wavers are available in four flavors—Late Night Pizza, Spicy Pickle, Extra Cheesy and Hot Honey—and contain 140 calories, no artificial flavors, preservatives or trans fats, and are non-GMO and cholesterol-free. Wavers will debut at the Sweets & Snacks Expo in Indianapolis and can be purchased online at eatdoughbriks.com, with a nationwide rollout in Albertsons stores, including Safeway and Vons, slated for June.

Zenko Launches Popped Sorghum Cereal For Kids

Zenko, a Singapore-based brand, is launching a popped sorghum cereal for kids in FairPrice stores by June, aiming to provide nutrient-dense, minimally processed breakfast options. Zenko’s cereal is made using a simple, natural popping process and draws inspiration from traditional Indian food practices. Available in flavors like chocolate, honey, and apple juice, the cereal is designed to appeal to health-conscious families. Zenko previously launched a gluten-free ancient grain granola range and is positioning Singapore as its test market, with plans to expand into Asia and the Middle East.

Better-for-You Puffed Snacks See Rising Consumer Demand

Despite a slight dip in sales in the 52 weeks to February, puffed and extruded snacks remain a popular category, with new product launches focusing on BFY options. Brands like Popchips, Low and Slow Snacks, and Good Health are introducing products with natural ingredients, bold flavors and healthier fats like avocado oil. Consumers increasingly seek snacks with transparent ingredient lists, higher protein content and convenient single-serve packs. Baby and toddler puffed snacks are gaining traction too as parents look for nutritious, easy-to-eat options.

Kellogg’s Partners With Bluey For Healthier Kids’ Cereal

Kellogg’s and Bluey teamed up for a new Multigrain Cereal, marking the TV character’s debut in the breakfast aisle. Available at Tesco and One Stop stores from May and expanding to other UK retailers in July, the non-HFSS cereal is high in fiber and free from artificial colors and flavors. It also provides essential vitamins and minerals, including B vitamins, vitamin D, iron and folic acid. Packs feature Bluey and Bingo to attract families, along with interactive games and online resources for kids, and the launch coincides with Kellogg’s Football Camp packs, offering a chance for children to attend a free football camp this summer.

Victory Snacks Launches NIL-Focused Snack Program In Colleges

Victory Snacks introduced its Victory Campus initiative, collaborating with colleges and universities to develop branded snacks and beverages to generate revenue for Name, Image and Likeness programs. Out of the blocks first is the partnership with the University of Houston’s Linking Coogs platform, including the “HoustonTX Snacks” line featuring jerky, meat sticks, gummies, corn puffs and nuts. The initiative leverages school branding to engage student-athletes, alumni and fans while creating a new revenue stream. Victory Snacks plans to expand the program in 2025 to schools including the University of Alabama, Notre Dame and Fresno State, offering tailored snacks available online, on campus and at retail locations.

Kevin Huerter Launches BFY Chips

Pro basketball player Kevin Huerter enters the snack aisle with a new chip brand focused on bold flavors and better-for-you ingredients. His chips are baked in small batches using sustainable, locally sourced ingredients and packaged in recyclable, biodegradable materials. They blend familiar and global flavors—like spicy mango, kimchi, and sea salt & vinegar—designed to appeal to curious snackers. Huerter’s team prioritizes texture, flavor development and emotional appeal, aiming for chips that deliver both crunch and satisfaction. While not marketed as a health food, the chips may offer a more mindful alternative to traditional fried snacks.

Harry Kane Launches BFY Cereals

England and Bayern Munich soccer star Harry Kane teamed up with oat-based brand 3Bears to launch a new line of breakfast cereals designed for families seeking better-for-you options. Harry Kane’s Oat Cinnamon Loops, Oat Cocoa Crunch and Oat Flakes are vegan, made with over 50% oats, and contain no refined sugar or additives. Sweetened naturally with date juice concentrate and agave syrup, each variety is either a source of fiber or protein. Inspired by flavors Kane shares with his own children, the cereals aim to offer a fun, nutritious start to the day. This launch builds on Kane’s 2023 partnership with 3Bears as both brand ambassador and shareholder. The cereals are now available online and are expected to hit UK supermarket shelves soon.

Kellogg's Launches Choco Hazelnut Protein Cereal

Kellogg’s will introduce High Protein Bites in Choco Hazelnut, a new cereal designed to meet the rising demand for protein-packed breakfast options. It contains 21% plant-based protein, is high in fiber and will be available from July 2025.

Global Protein Crisps Market To Surpass $7.4 Billion In A Decade

A recent market report believes the global protein crisps market will grow from $3.5 billion in 2025 to $7.4 billion by 2035, a CAGR of 7.8%, driven by increasing consumer demand for healthy, high-protein and low-calorie snack options, often made from plant-based proteins like lentils and chickpeas. This trend is supported by rising health awareness, sustainable eating habits and clean-label preferences. Markets like the US, UK, EU, Japan and South Korea are experiencing robust growth from a fitness culture and functional food trends. Key differentiators include gluten-free, non-GMO and allergen-free formulations.

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