Companies, Organizations
Bio&Me And Bowel Cancer UK Partner On Fiber
Bio&Me, a UK cereal brand focused on gut health, entered a long-term partnership with Bowel Cancer UK, aiming to raise £100,000 in the first year through product, retail and brand initiatives. Activity centers on awareness of the link between fiber intake and bowel cancer risk, citing research published in the British Medical Journal. Plans include educational content, fiber-focused recipes, in-store activation and co-branded formats.
Hey! Chips Debuts Clean-Label Superbeans Snack In Singapore
Singapore brand Hey! Chips launched Superbeans, a crunchy legume snack made from edamame and chickpeas with rice bran oil and hand-mixed seasonings. Co-founder Emily Chu said most protein options on the market contained protein isolates, artificial sweeteners and chemical additives. Superbeans Edamame delivers 41g of protein and 14g of fiber per 100g without added sugar or artificial ingredients. Vacuum dehydration replaces high-heat roasting to preserve nutrients and texture. All six variants are Halal-certified, vegan, gluten-free and non-GMO.
BonBon Launches Premium Swedish Potato Chip Line
BonBon Swedish Potato Chips are BonBon Swedish Candy Co.’s first savory product. They are made from potatoes grown in the lime-rich soil of Gotland, Sweden. The chips are thin and kettle-cooked, available in 40g bags in four flavors: Dill & Chives, Salt & Vinegar, Dill & Pickle, and Truffle & Parmesan, each tied to Swedish culinary traditions. Max Herrlander, director of sales, said the company aims to share Swedish traditions and ingredients through food. The chips will be sold at BonBon retail locations and select retailers around the world.
Lemonilo Showcases Healthier Snacks At SIAL Shanghai
Lemonilo took part in SIAL Shanghai 2026 in May, showcasing its growing food and snack portfolio to international buyers. “Healthier” items on display included Chimi Sweet Potato Chips in Butter Caramel and Cheese Burger flavors, Roasted Corn and Spicy Corn variants, and Lemonilo Brownies Crispy. Vice president of marketing and innovation Andita Rasyid said the event is a milestone for Lemonilo’s global expansion and partner connections, particularly in Asia.
Quest Launches Dill Pickle Protein Chips On Amazon
Quest Nutrition introduced Dill Pickle Original Style Protein Chips, the brand’s first new flavor in its Original Style chip line in more than 10 years. Each serving contains 19g of protein and 4g of net carbs, and the chips are baked rather than fried. They became available exclusively on Amazon on May 19.
Our Home Showcases Avocado Oil, Protein, And Popcorn Innovations
Our Home is exhibiting its BFY snack portfolio at Sweets & Snacks 2026 in Las Vegas. Its Pop Secret brand is highlighting a Ready-To-Eat lineup in Movie Theater Butter, Homestyle Sea Salt and Double Cheddar varieties. Popchips’ planned June transition to 100% avocado oil reflects a category growing 72% year-over-year, according to SPINS Attlab data. ParmCrisps, identified as the number-one cheese crisp brand, is debuting new packaging. Our Home is also bringing in new multi-pack and party-size formats across several brands.
B-SIDES Raises $500K To Expand Upcycled Puff Distribution
B-SIDES, a BFY snack brand offering crunchy puffs from upcycled ingredients, has closed a $500,000 seed round anchored by Cap Ventures 8182. Funds will support retail expansion, sales and marketing investment and vertical integration of upcycled ingredient sourcing. The Puffs use oat flour from oat milk production and corn from grits milling, are free of the top nine allergens and contain complete plant-based protein. Distribution is on track to exceed 1,500 doors across the Northeast and select retailers across the rest of the US.
Wilde Adds Chicken-Based Protein Crackers To Portfolio
Wilde added Wilde Protein Crackers to its protein-centric snack lineup, building on its existing chicken and pork chips. Each serving delivers 12g of protein, and the crackers use chicken breast, native tapioca starch, high oleic expeller pressed sunflower oil, egg whites, chicken bone broth and cheese. Flavors include classic cheddar, smoked gouda, buffalo cheddar, and hot honey, sold in 1.06oz singles, multipacks, and 9oz family-size bags. A 100,000-square-foot facility, which opened in April, expands production capacity sixfold.
Arnott’s Shapes Oven-Baked Crackers Launch In UK Retail
Arnott’s Shapes launched in the UK through Waitrose, Morrisons and Ocado. Available in Chicken, Barbecue and Pizza varieties, Shapes are oven-baked rather than fried and combine the crunch of a cracker with the flavor of a crisp. Research referenced in the announcement states that 86% of Brits enjoy eating snacks from other countries and 73% bring food back from holidays abroad. Shapes are priced at a £2.50 RRP.
Olina’s Bakehouse Adds Seeded Brown Rice Snack Range
In Australia, Olina’s Bakehouse launched a Seeded Brown Rice range in two formats, Crackers and Crispbread. Both are made from a base of brown rice combined with five seeds, providing fiber while remaining gluten-free. Products are available nationally at Woolworths, Coles and select independent retailers.
Good Food Products Launches DOTS! Air-Popped Chip Concept For Private Label
Good Food Products S.A. is presenting DOTS!, a next-generation snack concept, at PLMA 2026. Positioned as a private label platform, DOTS! is air-popped rather than fried, and is gluten-free and claimed to contain around 70% less fat than traditional potato chips. First launched in March 2026 in Lidl Polska, DOTS! is offered as a scalable platform in two lines: corn-based or high-protein. Retailers can adapt the concept across flavors, nutritional positioning and packaging formats.
HIPPEAS Launches Pea-Protein Puffs In Two Savory Flavors
HIPPEAS announced the launch of Protein Crunch, a line of baked, puffed snacks made with pea protein and avocado oil. Each one-ounce serving delivers 8g of plant-based protein and there are two flavors, Cheddar Vibrations and Pizza Party. HIPPEAS said the new product is positioned to compete in the puff aisle and follows what the brand described as a strong year for its chickpea-based snack portfolio.
Purely Elizabeth Launches Whole-Food Protein Granola Line At Target
Purely Elizabeth introduced a Protein Ancient Grain Granola line, now available at Target nationwide for $7.99. It delivers 10g of protein per serving from whole food ingredients, including pumpkin seeds, almonds, cashews, and chia seeds, and also provides 6-8g of fiber and organic oats sweetened with coconut sugar. There are no protein powders, isolates or fillers. Available flavors are Cinnamon Toast, Almond Butter and Berries, and Dark Chocolate Blueberry. They are certified gluten-free, Non-GMO Project Verified and vegan.
Ella's Kitchen Kids Targets Toddlers With Non-HFSS Crackers And Stix
Ella's Kitchen Kids is a new snack range for children aged 18 months and older, extending the brand beyond the baby food category. Initial products include Crunchy Stix in Cheese and Onion, Tomato and Basil, and Pesto varieties, and Wild Crackers in Tomato and Oregano, Pea and Basil, and Carrot and Rosemary flavors. Both lines are classified as non-HFSS and formulated with reduced salt. The Crunchy Stix products contain less than 0.04 g of salt per pack and the Wild Crackers range less than 0.05g. Additional products and categories are planned for later in 2026.
UK Consumers Finally Accepting Need To Eat More Fiber
An article in The Grocer looks at the how adults in the UK are failing to reach the suggested 30g of fiber each day and how brands have not been able to attract shoppers’ attention about the need to consume more. However, that appears to be changing, with the online ‘fibremaxxing’ trend in which influencers highlight the need to eat more fruits, vegetables, nuts and seeds. The report also mentions how suppliers are innovating and snacks producers are focusing on nutritional benefits to attract GLP-1 users.
Fan Foods Launches Licensed Character Chips And Puffs At Target
Fan Foods Co. and Poppowls launched a portfolio of licensed snack products tied to Disney, Marvel and Star Wars properties, rolling out at Walmart and Target throughout 2026. Fan Foods' BFY tortilla chips and veggie puffs, exclusive to Target, include Darth Vader, Stitch, and Grogu Tortilla Chips, as well as Spidey and Friends, Mickey Mouse, and Frozen Veggie Puffs. All Fan Foods snacks are made without artificial preservatives, flavors or colors and use avocado oil instead of seed oils. The tortilla chips are also gluten-free and made with 100% natural ingredients. Poppowls at-home movie kits combine collectible buckets, character-themed bowls, microwave popcorn and seasoning. They are available predominantly at Walmart.
Tutichip Highlights B2B Snack Capabilities Including BFY Segments
Spanish snack manufacturer Tutichip outlined its 2026 product and business strategy, focused on B2B, private label and co-packing partnerships across Europe and beyond. Tutichip does not operate its own consumer brand, but its portfolio spans both indulgent and BFY segments, including baked snack options. Its lineup includes Bunnies, which are light, melt-in-the-mouth shaped puffs and Tortilla Chips made from non-GMO corn via traditional nixtamalization.
Go Raw Enters Cracker Aisle With Sprouted Seed Snacking Crisps
Seed-based snack brand Go Raw’s new Snacking Crisps product is its first in the cracker category. Made with organic sprouted pumpkin and sunflower seeds, along with whole grains including sprouted buckwheat, puffed amaranth and puffed quinoa, they deliver 6g of plant-based protein and 3-4g of fiber per serving. There are four flavors: Sea Salt, Chili Crunch, Hot Honey, and Rosemary and Olive Oil. All are USDA Organic, Non-GMO Project Verified, certified gluten-free and vegan. Brand Manager Maggie Quinn said the crisps are designed so that “the seeds are right there on the surface” as a visible transparency signal. They are available at Harris Teeter at $5.49 for a 4.25oz bag, with wider distribution planned for later in the summer.
Earth's Best Launches Organic Crispy Sticks And Veggie Waves For Kids
Big Kids Snacks from Earth’s Best is an organic snack line targeting children aged 4 to 8 with two products. Organic Crispy Sticks are baked, not fried, and made with organic lentils and real cheese, available in Cheesy Mac and Pizza flavors. Veggie Waves are wavy baked snacks made with organic peas and sorghum, available in Rock’n Ranch and BBQ Blast varieties. Both are USDA Organic, non-GMO and free from artificial flavors and preservatives. Chief Marketing Officer Pamela Goldberg said the launch addresses a gap in BFY snack options for school-age children. Products began rolling out in April 2026 at Target and Walmart in both multi-serve and single-serve multipack formats.
Unreal Snacks Previews New Poppable BFY Product At Industry Expo
Unreal Snacks is using the 2026 Sweets and Snacks Expo in Las Vegas to offer product samples, branded giveaways and an exclusive preview of a new “craveable” and “poppable” product described as designed for high-frequency snacking. It disclosed no financial details, distribution commitments or launch timelines.
Nichols Farms Organic Pistachios Expand To All Sprouts Locations
Nichols Farms, an organic pistachio grower based in California’s San Joaquin Valley, expanded its full-flavored pistachio lineup to all Sprouts Farmers Market locations. The range includes dry-roasted flavors such as Rosemary Garlic, Hot Honey, Habanero Lime, and Maple Butter, alongside its established flavors. Nichols Farms reports a threefold increase in demand for its organic pistachios since launch.
Weetabix Goes Viral On TikTok Causing Massachusetts Shortages
Shortages in Massachusetts of Weetabix, a British whole-grain biscuit cereal, came after a wave of TikTok videos showing different ideas for using the product, such as with chocolate and fruit, even though tariffs pushed the price higher. Unity MacLean, owner of Plymouth’s British Imports, described the cereal as containing “no sugar, no salt, no added anything” and said she could not identify a comparable cereal available in the US market.
Consumers
BFY Snacks Gain Ground As Indulgence Endures
According to the SPINS State of Snacks Report, more than half of consumers are swapping traditional meals for snacks or smaller meals. Almost 70% say they aim for healthy choices often or always. BFY snack sales grew 10% in recent months, led by wellness bars, snack bars and yogurt. Taste still drives purchases, alongside nutrition and clean ingredients. Emerging flavors like pistachio and cookie dough are gaining traction, as are functional ingredients like collagen, super mushrooms, super greens and hemp protein.
Deals, M&A, JVs, Licensing
Wingreens Acquires Safe Harvest To Build Farm-To-Consumer Platform
India-based Wingreens, which produces baked chips, dips, sauces, and juices under the Wingreens Farms and Raw Pressery brands, acquired food business Safe Harvest in a share-swap transaction. Financial terms were not disclosed. Safe Harvest specializes in pesticide-free products and works with more than 100,000 farmers, primarily women, using a batch-wise pesticide testing system across cereals, grains, millets, spices and natural sweeteners. Wingreens described the deal as a "transformative milestone" that creates an integrated farm-to-consumer platform and strengthens its position in the clean-label and pesticide-free foods category.
Innovation & New Ideas
Hain Celestial Pivots After Divesting Savory Snack Brands
Hain Celestial's turnaround strategy now centers on functional-food innovation following the February completion of the sale of its North American snack business — including Terra chips, Garden Veggie Snacks and Garden of Eatin' — to Snackruptors for $115 million.
India’s Super Munchies Expands Vacuum-Cooked Vegetable Snack Portfolio
Founded five years ago, Mangaluru-based Super Munchies now offers over 25 products, focusing on vacuum-cooked fruit and vegetable snacks from locally sourced ingredients like jackfruit, banana and sweet potato. It claims that the cooking process minimizes oil absorption while preserving flavor, color and texture. Its millet-based snacks come in flavors like peri peri, Thai chili, and wasabi. They are marketed as vegan, gluten-free and free from artificial colors, preservatives and palm oil. Over 80% of the workforce are women from nearby communities. Super Munchies are sold in nearly 700 Indian retail outlets as well as in the US and four European countries.
Market News
Khloud Raises $15M To Expand Its Protein Snacks
Khloé Kardashian’s protein-infused snack brand Khloud secured $15 million to expand nationwide distribution to retailers including Target, Walmart and Starbucks, and brings total funding to more than $27 million. Khloud plans to exceed 29,000 retail doors and push into new product categories. It uses whey powder and seed oil alternatives in protein-packed versions of popcorn and chips. With women fueling protein and creatine sales, the brand targets that demographic through its packaging, portioned formats and seeding with sorority houses and content creators.
Science Inc. Backs Rogue Protein Chips For Walmart Launch
Rogue, a Los Angeles-based protein snack company developed by Science Inc., the venture studio behind Dollar Shave Club and Liquid Death, raised $2.5 million in pre-seed funding led by Science Inc., with participation from Uncommon VC and Simple Food Ventures. Rogue will launch online in early May and place four SKUs in 2,800 Walmart stores in July, in the protein/sports nutrition aisle. Products include chips and puffs containing 10g or more of protein, active probiotics and no seed oils or artificial ingredients. It will also sell through TikTok Shop and Amazon.
Marketing & Advertising
Healthy Master Taps Milind Soman For New Push
In India, Healthy Master’s new brand campaign features fitness celebrity Milind Soman to promote mindful snacking and conscious food choices. Built around a digital-first brand film and short-format content, it uses conversational storytelling to shift the message from “avoiding snacks” to choosing better ones. Product films cover healthy chips, as well as millet noodles, tea-time snacks and protein trail mixes. Healthy Master sells over 250 products made without maida, palm oil or preservatives, and strengthened visibility through Shark Tank India.
Other
Ink Shortage Forces Calbee To Switch To Black-And-White Packaging
Japanese snack maker Calbee announced it will transition 14 snack products to black-and-white two-color designs beginning with shipments on May 25, in response to ink shortages and rising prices caused by naphtha supply disruptions stemming from Iran's blockade of the Strait of Hormuz. Naphtha, a petroleum byproduct used to make solvents and resins in printing ink, is in short supply globally, with colored ink reported as especially difficult to obtain. Calbee also postponed the planned July launch of its Sour Cream Flavor. Japanese media reported that similar packaging changes are expected to spread widely across other food and beverage companies.
Products & Brands
Taali And Pokémon Launch Indian Snack Tie-Up
Indian snack brand Taali and The Pokémon Company teamed up for a new product in India’s fast-growing snacking category. Product details were not disclosed. Founded by Aarti and Aditya Kaji and backed by Y Combinator, Taali sells non-fried snacks including makhana, roasted peanuts, roasted chana and protein puffs across modern retail and quick commerce.
Pretzel Category Grows On Bold Flavors And Protein
Pretzel dollar sales reached $2.9 billion in the 52 weeks to March 22, up 3.6% year over year, according to Circana. Dot’s Homestyle Pretzels led the category at $625.68 million, up 17%, and added buffalo-flavored twists last September. Utz introduced three protein pretzel varieties at Natural Products Expo West, with up to 10g of protein per serving. Campbell’s launched honey mustard and hot buffalo Goldfish pretzels in January. Israel’s Meir Bagel added flavors carrying up to 28g of protein.
Tesco Adds Korean And Japanese Snack Range
Tesco launched a range of Korean and Japanese-inspired snacks, sweets and drinks in response to research that found a 51% year-on-year rise in searches for Korean-style products on its website and a 16% rise for Japanese products. According to Tesco, it is the first UK supermarket to stock Calbee products, including Asian Style crisps in flavors such as Korean BBQ, Honey Butter, Seaweed, Umami Salt and Hot & Spicy. Tesco linked the launch to younger shoppers influenced by social media.
Which? Investigation Ranks UK’s Least Healthy Savory Snacks
A Which? investigation analyzed over 60 popular savory snacks in the UK and found over half failed the government’s Nutrient Profiling Model. Jacob’s Mini Cheddars Original scored just 20 out of 100, carrying 14.4g of saturated fat and 2.4g of salt per 100g. Several products marketed with a “health halo”, including Proper Chips Barbecue Lentil Chips at 36 points, also failed, often relying on salt for palatability. Pom-Bear Original scored 54 and Kettle Chips lightly salted ranked among the better performers.
Weetabix Rolls Out Summer Of Sport Campaign
Weetabix’s Summer of Sport campaign aims to capitalize on rising consumer interest in healthy breakfasts during the seasonal sporting calendar, while driving incremental sales of Weetabix Original through in-store activity and shopper engagement. A POS toolkit features British sports figures Jessica Ennis-Hill, Mo Farah and Ade Adepitan. Head of brand marketing Lorraine Rothwell said major sporting moments can be powerful drivers of shopper engagement, adding that in-store support reinforces Weetabix as the “go-to breakfast to fuel the nation.”
Aldi Launches Gut And Brain Health Granolas
Aldi in the UK launched new Health Granolas in two varieties, Raspberry & Almond Brain Health and Berry & Almond Gut Health. Aldi says the granolas are up to 35% cheaper than comparable products at M&S for the same pack size and are packed with fiber-rich wholegrains including barley, oats and spelt, alongside iron, antioxidants, vitamins and minerals. They contain no added sugar or artificial flavorings.
Utz Brands Debuts Protein Snacks And Beef Tallow Kettle Chips At Expo
Utz Brands brings a range of BFY snacks to the 2026 Sweets & Snacks Expo. New launches include Utz Protein Pretzels in three flavors providing 8–10g of protein per serving, and Utz Protein Cheese Curls, with 9g per serving, in two flavors. Boulder Canyon is adding avocado oil chip varieties and a new Sea Salt kettle chip cooked in beef tallow. A Boulder Canyon Flavored Tortilla Chips line is planned for full retail rollout in July 2026.
Hero Group Launches Goodies Kids Snack Line In The US
Hero Group’s Goodies is a six-product snack line for children aged 4 and older, now available at select Walmart and Kroger stores and via Amazon. It’s positioned in the baby and toddler food aisle with a lineup that includes PB&J Poppers bars, Banana Bread Mini Oat Bites, Mac and Cheese Noodles, Sea Salt Sweet Potato Sticks and Cinna-Toast Squares. All are gluten-free, non-GMO and made without artificial sweeteners, food dyes or high-fructose corn syrup.
Seven Sundays Adds PB Puffs And Dye-Free Cereal At Target
Seven Sundays is expanding its Target assortment with the launch of PB Puffs, a peanut butter puffed cereal made with plant protein and upcycled corn flour, delivering 10g of protein per serving in Peanut Butter and Chocolate Peanut Butter flavors. The brand is also debuting a Target-exclusive Red Velvet Oat Protein Cereal as part of the retailer's "Ditch the Dye" campaign to remove synthetic dyes from its food assortment, using beet powder for color instead. A Super Fruity Oat Protein Cereal is also joining the Target lineup.
Roundup Highlights Savory Protein And Fiber Snack Launches
The article surveys 11 recent food and drink launches positioned around protein, fiber and gut health, with several falling in the savory snack category. It cites Quaker Protein Rice Crisps, available in Chocolate Caramel and Tangy Barbecue, containing 6g of protein and 9g of whole grains per serving, and Crisp Power Protein Pretzels, containing up to 28g of protein and 10g of fiber per bag. According to the article, simpler ingredient lists and reduced-sugar positioning are becoming as important as functional claims for longevity-focused consumers.
Frankie's Organic PuffCorn Reaches 41 More East Coast Stores
Frankie's Organic Snacks secured new placements in 27 MOM's Organic Market stores across the Mid-Atlantic and Northeast and 14 Earth Fare locations in the Southeast for its Organic PuffCorn. MOM's carries Avocado Oil and Himalayan Pink Salt, BBQ, and White Cheddar varieties; Earth Fare also stocks Vegan Cheddar, Churro, and Jalapeño. Frankie's PuffCorn is oven-baked rather than fried, contains no artificial ingredients, and is certified organic, gluten-free, kosher and non-GMO.
Little Latke Adds Garlic Parm And Spicy Honey Dijon Crisp Flavors
Little Latke describes itself as the maker of the world’s first shelf-stable potato latke crisp. It has launched two new flavors: Garlic Parm features roasted garlic and aged parmesan, and Spicy Honey Dijon combines heat with sweetness for what the brand calls a “trend-forward” profile. Like the original, they are made with non-GMO potatoes, avocado oil and clean-label spices, and are rolling out to select retailers nationwide at $20 for a three-pack and $60 for a 12-pack.
Unique Snacks’ Puff Knots Land In 320 Royal Farms Stores
Convenience store retailer Royal Farms partnered with Unique Snacks to carry Puff Knots at all 320 of its locations across Delaware, Maryland, New Jersey, North Carolina, Pennsylvania, Virginia and West Virginia. Puff Knots are gluten-free, non-fried, Non-GMO Project Verified, light and airy pretzel-shaped puffs available in Aged Cheddar and Honey Mustard flavors. Launched in 2023 under the name Puffzels, they were rebranded earlier this year to better convey the product’s shape and texture.
Love Grown Becomes First Cereal Brand To Earn Purity Award
Love Grown is the first and only cereal brand in the US to earn the Clean Label Project Purity Award across its full product lineup, following independent third-party testing for contaminants including lead, arsenic and pesticide residues. Beyond the standard Clean Label Project Certification, this designation identifies products among the cleanest in their category for environmental toxins. Love Grown says its cereals are made with a three-bean blend and are said to deliver more protein and fiber while containing 50% less sugar and sodium than conventional cereals. All products are free from artificial ingredients and seed oils, and are certified gluten-free, vegan and non-GMO. They are available on Amazon and at lovegrown.com.
Trends
Snack Suppliers Expand AI-Powered Traceability Network Participation
ReposiTrak announced additional snack food suppliers, including healthy snack producers, joined the onboarding queue for its Traceability Network. Randy Fields, ReposiTrak’s chairman and CEO, says the industry is recognizing that manual traceability approaches cannot scale efficiently and that ReposiTrak’s AI-powered Touchless Traceability technology automatically creates traceability records inside distribution centers, removing the need for case scanning.
Major Brands Race To Lead BFY Meat Snacks
Meat sticks, jerky and sausages are moving beyond convenience stores into mainstream snacking, driven by consumer demand for protein. According to data analytics firm Towards FnB, the global meat snack market reached $11.82 billion last year and will exceed $21.5 billion in a decade. PepsiCo launched its Good Warrior beef sticks, and Jack Link’s debuted a three-ingredient line using grass-fed and finished beef, vinegar and salt. Chicken snack stick company Mighty Spark expanded into Kroger, Publix and Costco. Chomps launched chicken sticks in three varieties delivering 12g of protein and 80 calories per serving.
Snack Makers Turn To Sensory Design As Healthy Definitions Shift
As consumer expectations around health shift away from reducing sugar, salt and fat, toward adding positive ingredients like protein and fiber, snack manufacturers face pressure to reformulate products without sacrificing enjoyment. According to Lydia Bouchoul, flavorist and seasonings technical leader at Sensient Europe, sensory design, which might include texture, visual appeal and even sound, is becoming a key product differentiator. Crunchiness can compensate for salt and sugar reduction; alternative grain bases like quinoa and millet are gaining traction despite introducing flavor challenges such as bitterness and earthiness. Flavor technologies such as salt boosters or umami help maintain palatability as formulations evolve.