News for professionals in the food business

Funding Fuels Toddler Snack Rethink

Buffalo-based start-up FoodNerd raised $7.5 million in seed funding to support the commercial launch of its toddler snack range and expand manufacturing and R&D. FoodNerd focuses on nutrient-dense snacks made with whole-food ingredients such as sprouted seeds and fruits and vegetables. Its flagship Mega Puffs are positioned as higher in plant protein and fiber than many conventional toddler snacks. FoodNerd’s process aims to preserve nutrients typically lost in high-heat production, supporting a clean-label approach. With the launch scheduled for mid-February, the company plans to scale distribution and build a broader portfolio.

Hy-Vee Expands BFY Private Label

Hy-Vee’s new private-label line, Nothing But The Truth, broadens its BFY offering across pantry, snack and breakfast categories. The range emphasizes clean-label standards and excludes a long list of artificial ingredients and high-fructose corn syrup. Products are made with ingredients that are primarily organic and plant-based, non-GMO and both low sugar and high in protein. Initial rollout includes snacks, chips and grain-based products, with plans to expand into seasonal and limited-time items.

Magic Spoon Broadens Protein Breakfast Portfolio

Magic Spoon added two new product lines to its breakfast portfolio: protein pastries and marshmallow-style protein cereals. Both build on the brand’s approach of reworking familiar breakfast foods with higher protein, added fiber and lower sugar. The cereal expands the brand’s range of nostalgic flavors and is available in Classic Marshmallow and S'mores, delivering 12g of protein and 3g of sugar per serving.

Proper Expands Spicy Lentil Chips

UK snack brand Proper added a House Hot Sauce flavor to its lentil chip lineup, aiming to meet growing demand for spicy, non-potato snacks. Developed by the brand’s in-house chef, the new flavor delivers controlled heat with a tangy finish and launches first at Tesco, with broader distribution planned in early 2026. It follows strong volume growth for Proper Chips, as more shoppers seek alternatives to traditional crisps. Proper’s ‘Practice Proper Snacking’ campaign will support the launch across digital, sampling and in-store.

Garden Veggie Chips Bring Back Mini Hearts

Hain Celestial brand Garden Veggie Chips reintroduced its limited-time, heart-shaped Mini Hearts in time for Valentine’s Day. These gluten-free snacks come in individually wrapped portions designed for sharing and lunchboxes. Made with vegetable ingredients and colored using natural sources, the chips offer lower fat than traditional potato chips and avoid artificial flavors and preservatives. They are available at Target and Walmart.

Cheez-It Goes Gluten-Free

Cheez-It’s new gluten-free version of its Original crackers is a response to consumer demand. Made with real cheese, the product aims to deliver the same familiar flavor and crunch while expanding access to shoppers who avoid gluten. The launch is part of a 2026 innovation lineup that includes new snack mixes, crunchier formats and bold flavor extensions, including Cheez-It Crunch in three flavors; Cheez-It Snap'd Honey BBQ baked, not fried chips; and Cheez-It Grooves Loaded Nachos, ridged crackers inspired by loaded cheesy tacos.

Sampleit Scales Snack Discovery Nationwide

Sampleit officially launched nationwide with a subscription box designed to help families discover BFY snacks without trial-and-error shopping. Each quarterly box includes 8–10 clean-ingredient snacks approved by dietitians, along with a game-based tasting kit that encourages kids to try new foods. Parents can reorder favorites using a QR code. After a regional soft launch, Sampleit now ships free across the US and is partnering with over 30 snack brands.

Go Raw Changes Hands As Growth Continues

Seed-based snack brand Go Raw is now owned by USK Capital following a growth-focused ownership period under Juggernaut Capital Partners. During that time, Go Raw more than doubled revenue, expanded national distribution and broadened its product lineup while maintaining its organic and plant-based positioning. Go Raw is known for sprouted seed snacks, granola and clusters made with minimal processing and clean-label ingredients. They are vegan, USDA-Certified Organic and Non-GMO Project Verified.

Jackson’s Expands Across US Retail

Jackson’s is increasing national distribution in 2026 of its veggie straws, kettle chips and sweet potato chips as retailers invest more shelf space in BFY snacks. Recent placements span club, grocery, natural, C-stores and e-commerce channels, including Sam’s Club, Sprouts, Costco and Amazon. Jackson’s emphasizes snacks made with avocado oil and simple ingredients, a positioning that continues to resonate with shoppers seeking alternatives to traditional chips.

Cadootz Launches Organic Cheese Crackers

Cadootz, a new children’s snack brand, launched a line of USDA-certified organic cheese crackers in three varieties. Each serving provides 5g of protein. They are gluten-free and made without seed oils, using ingredients such as cheddar cheese and milk protein concentrate, sold online and on Amazon, with plans for retail expansion later in the year.

Yax Snacks Launches Chaya Tortilla Chips

Yax Snacks debuted its Chaya Tortilla Chips at Pop Up Grocer, introducing a savory chip made with nixtamalized corn, avocado oil and chaya, a leafy green common in the Yucatán. The founders aim to bring an underused regional ingredient into US packaged snacks while highlighting traditional flavors. Launch varieties include Habanero with sour orange, garlic and green onion with crema, and chaya with tangy cheese.

Magos Introduces Whole Egg Chips

Magos brings baked chips made with liquid whole eggs to market, offering savory flavors such as Salt & Pepper, Garlic Parmesan, and Huevos Rancheros, and positioned as a protein-forward alternative to traditional chips. Each bag contains 12g of protein without seed oils, artificial ingredients and processed protein isolates. Magos sells the product online through Amazon.

New US Dietary Guidelines Shift Focus

The US Department of Health and Human Services and the USDA released updated Dietary Guidelines for Americans for 2025–2030, emphasizing protein, healthy fats, fruits, vegetables and whole grains. It recommends reducing added sugars, refined carbohydrates and highly processed foods, while encouraging protein from animal and plant sources. It also advises increasing fiber-rich whole grains and limiting sweetened foods and beverages. Officials framed the update as a return to whole, nutrient-dense foods and a shift away from carb-heavy approaches.

General Mills Expands Cereal And Granola Lines

General Mills is introducing a broad range of new cereal and granola products for 2026, spanning family-focused, protein-forward and organic offerings. New launches include Mott’s-branded cereals, Ghost protein cereals, Confetti Cheerios and several Cascadian Farm organic varieties. The company is also expanding its granola portfolio with protein-enhanced and indulgence-inspired flavors under Nature Valley, Cheerios and Cascadian Farm. Many products emphasize whole grains, protein content or the absence of artificial colors and flavors. By mixing familiar names with functional cues, General Mills aims to stay relevant across both traditional breakfast and on-the-go eating occasions.

Quest Expands Protein Chip Flavors

Simply Good Foods Co. added two new flavors to its Quest Nutrition protein chips line: Mexican Street Corn and Pizza. The tortilla-style chips are sold in 1.1-ounce bags and are baked rather than fried. Each serving provides 18-20g of protein and with 3-4g of carbs. The Mexican Street Corn variety combines roasted corn, chili, and queso-style seasoning. The Pizza flavor features tomato and cheese notes. According to the company, the chips are gluten-free, kosher and keto-friendly.

New Drying Tech Improves Veggie Chips

Food scientists at Cornell University are exploring microwave vacuum drying (MVD) as a way to make vegetable chips retain nutrients while also delivering a familiar crunch. MVD removes moisture quickly at lower temperatures than traditional frying or baking, helping preserve fiber, vitamins and starch structure. Recent research found beets processed with MVD achieved a crisp, puffed texture without added oil. Researchers say the method could apply to other tubers, including potatoes.

Granarolo Brings Cheese Crisps To Market

Italian dairy company Granarolo is launching Granarolo Cheese Crisps, an oven-baked snack made from aged Italian cheese and positioned as a protein-forward option for everyday snacking. They are available in Classic, Cheddar and Pizza flavors. The products use real cheese and follow a clean-label approach, with vegetarian formulations and select varieties that are gluten- or lactose-free.

Wellinus Targets Clean-Label US Snacks

Korea’s The Honest Farmer Co Ltd enters the US market with Wellinus, an export-only snack brand focused on grain-based chips. The debut product, Black Barley Brown Rice Chips, uses Korean-grown black barley and brown rice. The company highlights attributes such as no added sugar, sodium or trans-fat as it targets health-focused and specialty retailers. Wellinus first appeared at the LA Korean Festival and is preparing broader distribution through US health food channels and online platforms.

Women Drive Surge In Protein Snacks

Women are increasingly shaping the protein snack market as strength training, weight management and everyday wellness gain traction. Once associated with niche fitness users, protein-forward snacks now include chicken chips, popcorn and other familiar formats enhanced with added protein. Brands such as Wilde report that more than 70% of their customers are women, drawn to clean ingredients, convenient packaging and whole protein sources. Social media, GLP-1 weight-loss medications and a broader focus on metabolic health are accelerating interest.

Habanero Expands Into Ready-To-Eat Nachos

Habanero Foods entered the ready-to-eat snack category with the launch of Habanero Nachos. The product builds on the brand’s experience with sauces and dips, offering a crunchy base that pairs with existing condiments or stands alone. Made in small batches with carefully sourced ingredients, the nachos come in Zingy Jalapeno, Mango Chilli and Peri Peri flavors. The launch targets consumers looking for bold taste in a convenient format suited to work breaks, travel or casual entertaining. They will be available across India, first via quick-commerce and e-commerce platforms, and then through modern trade and select general stores in key metros.

Bluey Partnership Drives Pea-Based Snacks

Majans’ Infuzionz brand is expanding its lunchbox range with Poppeas, a new pea-based snack developed in partnership with children’s brand Bluey. Made with yellow split peas, Poppeas are launching with Cheesy Peasy and Backyard BBQ flavors. Multipacks include an on-pack Bluey-themed game designed to encourage play during meals.

Global Snacks Shift Toward BFY Growth

Driving expansion in the global snack market are consumers seeking convenient foods that balance flavor with nutrition. Calbee America sees strong alignment between its portfolio and fast-growing trends such as BFY snacks, global flavors and innovative textures. Demand is rising for products made with real ingredients that fit on-the-go lifestyles or replace meals, especially among younger and multicultural shoppers. Euromonitor reports that savory snacks remain the largest category. BFY options are gaining traction worldwide. North America still leads sales, but emerging regions show strong potential as urbanization increases.

MPearlRock Acquires Good Crisp Company

MPearlRock, a strategic partnership backed by MidOcean Partners and connected to Kroger, acquired The Good Crisp Company, a Boulder-based BFY salty snack brand. Founded in 2015, Good Crisp produces reformulated chip-style snacks and sells products in more than 20,000 retail locations across North America, the UK and Australia. Company leadership said the partnership will support expanded distribution, manufacturing optimization and long-term growth.

Mondelēz Seeks Next-Gen Snack Tech

Mondelēz International opened applications for the 2026 intake of its CoLab Tech global R&D accelerator, which invites start-ups working on technologies that could shape future snacking, including climate-resilient supply chains, sustainable packaging and functional ingredients, with a clear focus on performance and wellness priorities such as fiber, protein and new ingredient systems that improve taste and texture. Selected companies will work with Mondelēz teams on mentoring, proof-of-concept testing and commercialization pathways.

Calbee Uses R&D To Drive US Growth

Calbee America continues to expand its US snack portfolio by combining plant-based products with Asian-inspired formats and flavors. The company positions Harvest Snaps in the produce aisle to align with health-focused shopping habits, while also maintaining a presence in traditional snack aisles. A new R&D Innovation Center in Madera, California, supports faster product development, sensory testing and adaptation for US preferences, focusing on BFY snacks, including pea- and lentil-based products and globally inspired flavors.

UPFs Move From Debate To Policy

Regulators are no longer waiting for scientific consensus on ultra-processed foods. In 2026, policy action is accelerating, particularly in public procurement and school food standards. California’s decision to formally define UPFs and phase certain products out of school meals marks a shift away from nutrient-only regulation toward scrutiny of processing methods, additives and ingredient purpose. For manufacturers, reformulation alone may no longer be enough to ensure compliance or market access. Ingredient suppliers are also under closer examination as processing choices become part of regulatory risk. While debate over definitions continues, policymakers are prioritizing action, turning UPFs from a theoretical health issue into a practical governance and commercial challenge for food and snack companies.

UK Junk Food Advertising Rules Tighten

The UK’s new restrictions on advertising high-fat, salt and sugar foods includes banning such ads before 9pm on TV and entirely online. The rules, enforced by the Advertising Standards Authority, aim to reduce children’s exposure to unhealthy food marketing. Restrictions extend to some products often viewed as healthy, including many breakfast cereals and cereal-based foods. Early data suggest companies are shifting spending to less regulated channels such as outdoor advertising away from schools, and campaigners remain disappointed that companies can still run ads at brand-level.

Two BFY Snack Companies Merge

Creations Foods and Real Cookies completed a strategic merger to form a vertically integrated platform focused on BFY snacking in North America, bringing together manufacturing scale with a combined portfolio that includes reduced-sugar cookies, high-protein snacks and baked cheese products. The companies say the merger will help streamline sourcing, production and go-to-market efforts, allowing faster development of new snacks that align with changing consumer expectations. A rebrand will follow, signaling a longer-term strategy to build a broader BFY snacking house.

Marico Backs Premium Indian Snacks

Marico agreed to acquire a stake of over 93% in Zea Maize, owner of India’s gourmet snack brand 4700BC. Known for popcorn and other corn-based snacks, 4700BC built its name around bold flavors and modern branding. Marico says it plans to support faster growth through broader distribution and new product development, while keeping the brand’s consumer-focused identity. For 4700BC, the deal marks a shift from niche challenger to a more mainstream premium player.

GOAT Life Targets Protein Breakfast Growth

Indian breakfast startup GOAT Life raised an additional ₹1.6 crore in a pre-seed funding extension to expand distribution and product development. The brand focuses on ready-to-eat, high-protein oats positioned around convenience and everyday breakfast use. New funding will support expansion on quick-commerce platforms, new flavors and supply chain scaling. GOAT Life operates mainly through direct-to-consumer channels, which account for most of its sales, and uses limited-edition launches and founder-led marketing to build awareness.

Mars–Kellanova Builds Scale In India

For India, Mars Incorporated’s Kellanova acquisition brings together a wide portfolio of snacking and breakfast brands under new leadership. Prashant Peres, now General Manager for Mars Snacking India, oversees categories spanning confectionery, salty snacks, bars and breakfast cereals. The combined portfolio positions the company to address both indulgent and BFY segments in a fast-growing market shaped by urbanization and changing eating habits. Growth is supported by modern retail, e-commerce and quick-commerce platforms that allow faster testing and scaling of new products. Success will depend on localization, including pack sizes, pricing and flavors, as well as managing a complex portfolio across channels.

Boulder Canyon Launches “Be for Real” Campaign

Boulder Canyon’s first national brand campaign, “Be for Real”, highlights simple ingredients and everyday moments, promoting core products such as avocado oil kettle chips and thin-cut potato chips made with potatoes, avocado oil and sea salt. Messaging encourages consumers to step away from digital distractions and reconnect with tangible experiences, aligning brand values with ingredient transparency. The campaign appears across digital media and retail touchpoints.

Quinn Debuts Filled Pretzels

BFY snack brand Quinn is launching its first filled pretzel sticks as a limited-time item at Costco Northeast. The new format pairs a baked pretzel shell with a peanut butter and honey filling, positioned around simple ingredient standards, including gluten-free and non-GMO claims, and packaged in a larger sharing size. For Quinn, the launch expands the brand beyond classic pretzels into a new savory-sweet snack format aimed at families and everyday snacking.

Millets Move Into Modern Snacks

India’s WellBe Foods introduced a new range of millet-based snacks that adapt traditional formats such as chakli and chivda for packaged retail. Instead of refined flour, the company uses blends that include kodo millet, a naturally gluten-free grain associated with easier digestion. The strategy focuses on familiarity rather than novelty, keeping taste and texture close to well-known snacks while upgrading the grain base. Distribution will span e-commerce, modern retail and general trade channels.

Burts Reformulates HFSS Compliance

UK snack maker Burts Snacks will roll out a new range of HFSS-compliant hand-cooked crisps through 2026, with the first reformulated flavors, Lightly Sea Salted and Devon Roast Beef, launching in February. Burts Snacks says it reduced fat, salt and sugar to meet regulatory standards while maintaining the taste and texture shoppers expect. By updating familiar products rather than creating separate lines, Burts aims to help retailers stay compliant without losing premium crisp options. The range will be sold in 40g and 150g bags, online and in supermarkets across the South-West.

Kodiak Enters Overnight Oats Category

Kodiak expands into breakfast with a new overnight oats range made from whole-grain oats, chia, flax and quinoa. Each serving is positioned around high protein, moderate sugar and added fiber, aligning with Kodiak’s broader focus on hearty, grain-based nutrition. Sold in single-serve pouches, the oats are designed for convenience and portability and come in three flavors: Maple Pecan, Dark Chocolate Sea Salt and Cookie Butter. They are sold online and in US retailers including Walmart, Target and Kroger.

Fiber Returns To Everyday Snacking

Fiber is moving back into the spotlight as snack brands respond to growing interest in gut health, fullness and everyday nutrition. While only a small share of Americans meet the recommended fiber intake, consumer search and social activity around fiber continues, partly on consumers’ clean-label preferences and changing needs tied to digestion and satiety, including among people using GLP-1 medications. Brands are increasingly positioning fiber alongside protein rather than as a niche add-on.

Goldfish Tests Plant-Based Pretzels

Goldfish quietly stepped into plant-based snacking with a new Hot Buffalo Seasoned Pretzel containing no animal-derived ingredients. Not marketed as vegan, the product however marks a notable shift for a brand whose entire lineup has historically included milk. They launch alongside a Honey Mustard flavor, which contains honey. The new pretzel format expands Goldfish beyond crackers and reflects broader interest in bold flavors and simple ingredient statements. It rolls out in early 2026 at major retailers including Walmart, Target and Amazon.

Like Air Tests Coffee-Flavored Puffcorn

Like Air’s limited-edition Vietnamese Coffee Puffcorn is a collaboration with Copper Cow Coffee and sold exclusively online through TikTok Shop and direct-to-consumer channels. The flavor blends roasted coffee notes with caramel and is bundled with Copper Cow Coffee’s products. Like Air is using social commerce to launch multiple limited flavors and gather real-time consumer feedback. It also said that the partnership forms part of its 2026 strategy of selective brand collaborations and limited-edition releases.

Khloud Adds Savory Protein Popcorn

Khloud expands its lineup with Truffle and White Cheddar Protein Popcorn. Each serving provides 7g of protein and avoids seed oils, aligning with the brand’s positioning around simple formulations and added nutrition. The new flavor is now available at Target and will also soon be on khloudfoods.com.

CronchClub Bakes Protein Into Crisps

Debuting at the 2026 Winter FancyFaire, CronchClub launched baked crisps that integrate protein and fiber directly in the product rather than on surface coatings. Depending on the flavor, the crisps deliver over 20g of protein per serving and up to 8g of fiber. They come in classic savory flavors like ranch, BBQ, and salsa.

Sunsu Modernizes Traditional K-Snacks

South Korea’s Sunsu Corporation’s Konjac Jjonduegi is a reworked version of a traditional Korean snack made with brown rice, barley, and fiber-rich konjac. It targets consumers seeking low-calorie, clean-label snacks with familiar cultural roots. Sunsu reports early export activity to the US and ongoing discussions in additional international markets. The company emphasizes natural ingredients and avoids artificial additives.

Redkine Showcases Gluten-Free Indian Snacks

At Indus Food 2026 in Greater Noida, India, Redkine Enterprises presented nearly 40 gluten-free snack products aimed at health-focused consumers. Founder Nita Mehta highlighted roasted formats made with minimal oil, including makhana varieties and savory chips designed for everyday snacking. It was Redkine’s first appearance at Indus Food, an event that underscores India’s growing role in global BFY snacking.

Rap Snacks Founder Launches Healthier Line

James Lindsay, founder of Rap Snacks, introduced a new BFY snack line called Do the Right Thing. Initial launch includes baked and reduced-sodium potato chips and veggie-based snacks made with avocado oil. Flavors include Broccoli Cheddar and Carrot Ranch Veggie Krackle. The brand combines wellness messaging with music and cultural storytelling, using QR codes to link snacks with artist content and lifestyle tips. Products are gluten-free and contain no added sugar or artificial colors.

Woodridge Adds Japanese-Style Veggie Mix

Woodridge Snacks’ Yuzu Zest Japanese Tempura Style Veggie Mix expands the brand’s BFY lineup. It features zucchini, eggplant and onions coated in gluten-free rice flour and vacuum-fried for a light, crisp texture. Seasoning includes yuzu, wasabi, garlic and umami notes. The snack will debut at Expo West and reflects the company’s focus on global flavors and plant-based ingredients. Following its acquisition by SPI West Port, Woodridge emphasizes vegan, non-GMO and low-calorie positioning.

Popcorn Kitchen Moves Into Savory Corn Snacks

UK brand Popcorn Kitchen expands beyond popcorn with the launch of Crunch Corn, a savory snack made from Peruvian Chocolo Giant Corn. The range targets consumers seeking HFSS-compliant, fiber-rich alternatives to crisps, nuts and seeds. Available in classic flavors such as Sea Salt, Salt & Vinegar and Spicy Chilli, Crunch Corn builds on the brand’s association with premium corn-based snacks.

Bakery-Inspired Protein Cereal Launch

Catalina Snacks expands its protein cereal lineup with two new flavors inspired by classic baked goods, Strawberry Strudel and Apple Turnover. They are designed for shoppers looking for breakfast options with more protein and less sugar than traditional cereals. Strawberry Strudel highlights a sweet strawberry flavor while Apple Turnover includes real apple pieces and warm spice notes. Both are priced at $7.99 and are available through major retailers such as Walmart, Target, Whole Foods and Amazon. Catalina positions the new flavors as suitable for breakfast or snacking, especially for consumers focused on wellness-oriented routines.

Mayver’s Launches High-Protein Granola

Australian brand Mayver’s is introducing a high-protein caramelised honey oat granola to supermarket shelves. Made in Victoria, the product uses Australian oats and avoids refined sugar, aligning with the brand’s BFY positioning. Each serving provides a balance of protein, fiber and moderate sugar, designed to fit everyday breakfast routines. Rather than radical reformulation, the product focuses on incremental nutritional improvements within a conventional granola format. Each 45g serving contains 12.2g of protein, 3.2g of sugar, 5.2g of fiber and 88mg of sodium.

YumYum Introduces High-Protein SNACKiT

YumYum’s new product, SNACKiT, is a high-protein snack designed for everyday consumption rather than niche sports nutrition. Each pack delivers nearly 19g of protein and includes millets, pulses and seeds, with no palm oil. The formulation also emphasizes fiber to support fullness, aligning with India’s growing interest in BFY snacks that fit daily routines. SNACKiT features familiar Indian flavor profiles such as Tadka, Hing Jeera and Hot & Sweet Chilli, aiming to balance nutrition with taste.

Kobe Expands With Sweet Potato And Noodles

PT Kobe Boga Utama’s new snack products span vegetable-based chips and crunchy noodle formats. Kobe Bon Krispi Ubi sweet potato chips are made from real sweet potatoes and come in Original and Balado flavors, with no added preservatives or artificial coloring. Kobe Bon Crispy Mi Krispi is a crunchy noodle snack inspired by mie goreng and offered in mild and extra-hot spice levels. BonCabe Mie Goreng Chili Oil noodles are aimed at consumers who enjoy intense heat in a chewy noodle format.

Honey Bunches Of Oats Adds Protein

Honey Bunches of Oats extends its cereal lineup with Honey Bunches of Oats Protein, a new option designed to meet growing interest in protein at breakfast and providing 9g of protein per serving. The launch includes Cinnamon and Honey & Almond flavors, both chosen for broad appeal. Initially available online, the cereal is scheduled to reach US retailers in early 2026.

Kind Adds Protein Granola To Portfolio

Kind expands its BFY lineup with the launch of Protein Max Granola, delivering 15g of protein and 9g of fiber per serving. Made with nuts and oats, the granola targets consumers seeking protein-rich breakfast or snacking options that rely on recognizable ingredients. Flavors include Peanut Butter and Sweet & Salty Caramel Almond, with nationwide availability beginning in early 2026.

Healthy Snacks Market To Exceed $208B In 10 Years

The global healthy snacks market continues to expand as consumers seek convenient foods with clearer nutritional benefits. Vantage Market Research estimates the market reached $106.5 billion in 2024 and could grow to $207.8 billion by 2035, driven by a projected 6.27% CAGR. Demand reflects rising interest in products lower in added sugar and artificial ingredients, and higher in protein, fiber and whole grains. Core categories include nuts, seeds, whole-grain crackers, vegetable-based snacks and protein-forward formats. Millennials, Gen Z, busy professionals and families play a major role in shaping demand. The report also highlights growing importance of e-commerce, direct-to-consumer sales and C-stores.

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