News for professionals in the food business

Human Nature Wins Two Awards At UK Crisp Championships

UK independent snack brand Human Nature won two awards at the 2026 UK Independent Crisp Tasting Championships: It took the Healthiest Crisp category with its Smoky Barbecue pea snacks and Best Vegetable Crisp with its Caramelized Onion crisps. Voting was conducted by consumers who sampled products on the day.

Earthling Consumer Products Introduces Wonderfills Oats For Foodservice

India-based Earthling Consumer Products launched Wonderfills Oats, a whole-grain, high-fiber oat range aimed at professional foodservice kitchens. Made without artificial additives or preservatives, the product is positioned as a clean-label ingredient suitable for porridges, breakfast bowls, baked goods and other health-oriented menu formats.

Campbell’s Foodservice Debuts Whole Grain Goldfish For K-12 Schools

Campbell’s Foodservice will debut Goldfish Flavor Blasted Sour Cream & Onion Baked with Whole Grain Cheddar Crackers at the National Restaurant Association Show in Chicago in May. The crackers are positioned for K-12 school meal programs as a side dish or part of a combo meal. Other products Campbell’s plans to showcase are from its Cape Cod, Kettle Brand, Snack Factory, Lance brands.

Vilore Foods Launches Totis Kettle Cooked Plantain Chips Nationwide

Vilore Foods added Kettle Cooked Plantain Chips to its Totis brand, available for nationwide retail rollout. They are gluten-free, vegan, non-GMO and come in three flavors: Chile Lime, Cinnamon Churro and Sea Salt. Vilore says the launch targets growing consumer demand for globally inspired flavors and BFY salty snacks. The chips are distributed to grocery, mass and specialty retail partners through Vilore Foods’ national distribution network.

Craize Chip-Cracker Hybrid Expands Into Vending And Micro-Market Channels

Kayco Beyond is exhibiting its Craize chip-cracker hybrid at the 2026 NAMA Show. It’s the brand’s first move into vending, micro-markets, kiosks and pantry services beyond its established grocery business. Using a proprietary fire-griddling process that locks in flavor without added oils, Craize is vegan, gluten-free, non-GMO, seed-oil-free and kosher. Its five flavors are Everything, Sweet Corn, Guava, Coconut and Jalapeno Lime, made with real fruits, vegetables and spices blended directly into the dough. Everything won the sofi Gold Award for Best Cracker of 2026 at Winter Fancy Faire. 1oz bags are sized for vending machines and 4oz bags target micro-markets and pantry use.

Quaker Launches Protein Rice Crisps In Two Flavors

Quaker’s new Protein Rice Crisps offer 6g of protein per serving from popped rice and pea protein, and 9g of whole grains. They are gluten-free, never fried and contain no artificial preservatives or flavors. There are two flavors available in US retailers: Chocolate Caramel and Tangy Barbecue. PepsiCo describes the launch as part of a broader effort to add functional ingredients to its foods portfolio.

Seabrook Launches Toy Story Lentil Crisps In Asda

Seabrook’s two Toy Story-branded lentil crisps are being sold in Asda under a tie-up with Disney’s Pixar Studios. Multipacks in Cheesy Pizza and Wild West BBQ flavors come with an RRP of £1.65 for six 17g bags. They are HFSS-compliant snacks and coincide with the upcoming Toy Story 5 film. The move follows Seabrook’s launch of frozen potato snacks last October. Seabrook also produces Peppa Pig-branded crisps in collaboration with Hasbro.

Too Yumm! Adds Korean-Inspired Snack To Its BFY Portfolio

Indian snack brand Too Yumm!, part of the RP-Sanjiv Goenka Group, added Korean Karare to its BFY portfolio. The spicy umami snack is not fried and uses 100% rice bran oil. It’s available across India through retail stores, the brand's direct-to-consumer platform and quick commerce channels including Blinkit and Swiggy Instamart. The launch coincided with the Indian Premier League and uses a paparazzi-style campaign fronted by Bollywood actor Varun Dhawan.

Applied Nutrition Launches Eatlean-Based Crunchy Protein Cheese Bites

Applied Nutrition’s new Crunchy Protein Cheese Bites are bite-sized pieces made with Eatlean’s Protein Cheese. Each 20g bag contains 12g of protein, 1.2g of carbohydrates, 3.6g of fat, 86 calories and zero sugar. Protein comes entirely from the Eatlean Protein Cheese. Three flavors are available at launch: Original, Chili and Truffle. Applied Nutrition is selling the product through its online store at £2.25 per bag, or £1.99 per bag in a box of ten.

Breakfast Brand MUSH Expands To 36,000 US Stores

Clean-label breakfast brand MUSH expanded to over 36,000 US retail locations in April, supported by partnerships with Starbucks and 7-Eleven. Chocolate Peanut Butter overnight oats, which contain 15g of protein and 7g of fiber per serving, are available in nearly every US Starbucks location. A nationwide rollout later this month to 7-Eleven will include Speedway and Stripes locations.

Well And Truly Launches Lower-Fat Cheese Crackers Into Waitrose

BFY snack brand Well&Truly is launching Cheezy Thins in Waitrose stores nationwide next month in Jalapeño, Cheddar & Gouda flavor. The oven-baked crackers are made with 45% cheddar and gouda, provide 18.8% protein and contain 30% less fat than traditional cheese crackers, with no added sugar. They are free from wheat, gluten, eggs, nuts, soy and sesame.

Cadootz! Raises Over $3M To Scale Kids’ Cracker Brand

Kids’ snack brand Cadootz! raised more than $3 million in seed funding. Cadootz! launched direct-to-consumer in January and its debut cracker line, available in Cheddar, Sea Salt, and Ranch flavors, sold out its first production run in under two hours. Each serving contains 5g of protein, and the crackers are organic, gluten-free, kosher and seed oil-free. Proceeds will support a nationwide retail launch planned for June this year, in partnership with a yet-to-be-announced major retailer. The brand is currently sold via its website and on Amazon.

Nestlé Cereals Launches Nesquik Strawberry Cereal In UK

Nestlé Cereals is launching a Nesquik Strawberry cereal in the UK this April, starting in Morrisons and Sainsbury’s before a wider rollout. It marks the first time the Nesquik Strawberry flavor, part of the brand’s portfolio since 1957, has been translated into a cereal format in the UK. It uses whole grain as its main ingredient, is high in fiber and contains added vitamins and iron, with no artificial colors or flavors, but is designed to turn milk pink, staying true to the playful spirit of the Nesquik brand.

Saffola Oats Campaign Celebrates Regional Indian Flavors

Marico Limited launched a marketing campaign for Saffola Masala Oats. “Bowl Apna Apna” is timed to coincide with India’s cricket season and features celebrity chef Kunal Kapur encouraging food lovers across Indian cities to create regional versions of masala oats. It extends across YouTube, Instagram creator content and a WhatsApp-based competition in which participants can submit regional recipes for a chance to be featured alongside the chef. CMO Vikram Karwal said the campaign celebrates the emotional connection people have with local flavors, adding that Saffola Masala Oats offers the versatility to reimagine a healthy dish in regional ways.

Khloé Kardashian's Khloud Brand Expands Into Protein Chips

Khloud, the snack brand founded by Khloé Kardashian, launched Protein Chips, its first new product since its Protein Popcorn debuted in April 2025. The tortilla chips deliver 7g of protein per serving and are made with non-GMO corn masa, avocado oil and pea protein, with no seed oils. They launch exclusively at Target and Target.com on April 8th in Sweet Heat, Nacho and Buffalo flavors, with the brand's own website following on April 21st. CEO Jeff Rubenstein described the launch as a signal that Khloud is building a "cross-category snack brand." Khloud is currently stocked in over 29,000 retail doors nationwide.

Daily Crunch Launches Mediterranean Medley Sprouted Nut And Seed Mix

Daily Crunch Snacks, a women-founded brand, introduced Mediterranean Medley, a sprouted nut and seed mix combining almonds, cashews and pepitas with balsamic vinegar and herbs. Mediterranean Medley uses Daily Crunch’s patented soak-sprout-dehydrate process, which the brand says creates a lighter, crunchier texture than traditional roasted nuts without excess oil. Mediterranean Medley is available through select retail channels and online at a suggested retail price of $7.99 for a 4oz pack.

Hershey Targets BFY And Functional Snacking

At its Investor Day, Hershey outlined a “Next Generation Snacking” strategy built around BFY products, its core brands and expansion in salty and functional snacking categories. It plans to merge its sweet and salty businesses into a single “One Hershey” entity to drive portfolio growth and sharpen retail execution. Hershey projects 2026 net sales growth of 4-5% and a 30-35% increase in adjusted earnings. For 2027, it forecasts organic net sales growth of 2-4%.

California Bill Proposes ‘California Certified’ Seal For Non-UPFs

California lawmaker Jesse Gabriel introduced Assembly Bill 2244, which would create a first-in-the-nation “California Certified” front-of-pack seal for food products meeting defined standards for not being ultra-processed. Products containing emulsifiers, artificial colors or flavor enhancers would be ineligible. Grocery stores generating more than $10 million in annual revenue and stocking at least 25 certified products would be required to display those items prominently in high-traffic areas.

Good Health Reformulates ABC Bunny Bites

Good Health’s ABC Bunny Bites in White Cheddar flavor are now made with 100% avocado oil. The alphabet-shaped, potato-based snack comes in a 10-count multi-pack and is free from the top nine major allergens. It retails for $6.99 at Target. The Spring relaunch is positioned around Easter baskets and seasonal celebrations.

Consumers Turn To Healthy Snacks As Meal Substitutes

Research from market research firm Culinary Tides indicates that 56% of consumers replace traditional meals with snacks or smaller meals, primarily for financial reasons, and that these consumers gravitate toward healthy snacks rather than salty or sweet options. YouGov data shows that consumer snack priorities include understanding ingredients and knowing nutritional value. Culinary Tides says brands should position products as "mini meals" that are balanced, portion-controlled and nutrient-rich, and that value in 2026 means "intelligent spending, not minimal spending".

Pringles, Burger King UK Collaborate On Limited-Edition Crisps

Pringles partnered with Burger King UK to launch two limited-edition, non-HFSS crisp flavors, Chicken Royale and Bacon Double Cheese XL. Chicken Royale features notes of fried chicken, mayo, lettuce and sweet bun. Bacon Double Cheese XL combines flame-grilled beef, bacon, melted cheese and a touch of sweetness. Both are sold in 165g sharing packs and will be available from April through to the end of September. Price-marked packs at £2 target convenience retailers including Booker, Bestway and SPAR. Standard packs are rolling out across Tesco, Sainsbury’s, Asda and Morrisons.

TNA Previews Vacuum De-oiler For Lower-Fat Potato Chips

TNA Solutions will preview its patent-pending vacuum de-oiler at interpack 2026 in Düsseldorf in May. Designed for batch-fried potato chips, the system removes surface oil and oil absorbed by potato cells after frying, lowering total fat content from approximately 32–35% to the low 20% range, depending on requirements. Unlike heated centrifuge systems, it operates at ambient temperature, using vacuum-driven technology that avoids further browning or additional acrylamide formation. Recovered oil is filtered and returned to the fryer to cut consumption and operating costs.

Alpino Health Foods Targets ₹500 Crore Revenue Milestone

Indian nutrition brand Alpino Health Foods exceeded ₹100 crore in FY26 revenue, 2.5 times FY25 and five times FY24. It’s targeting ₹500 crore within two years. Alpino attributes this growth to shifting Indian consumer preferences from carb-heavy options toward protein-rich, functional foods, particularly among urban millennials and Gen Z. Alpino expanded from Amazon and D2C into quick-commerce platforms Blinkit, Zepto and Swiggy Instamart, while building a presence across over 6,000 retail outlets. Actor Shilpa Shetty joined as investor and brand ambassador as the brand expands beyond peanut butter into protein isolates, oats and muesli.

CK Snacks Acquires Keystone Food Products

CK Snacks, a private-label snack manufacturer based in Grand Rapids, Michigan, agreed to acquire Keystone Food Products. Financial terms were not disclosed for the deal, which adds a production facility in eastern Pennsylvania and expands CK Snacks’ geographic reach and product range, such as Keystone’s masa and cooked corn tortilla chips, baked and fried extruded items as well as natural and organic snack lines.

Kellogg’s Offers Free Football Camps Across UK

Kellogg’s launched the third year of its UK football camp initiative with the English Football League, as well as clubs Manchester City, Celtic and Rangers. More than 39,000 free camp places will be available for children aged 5–15 at over 73 clubs. Parents can redeem a free day by buying a promotional pack of Rice Krispies, Coco Pops or Corn Flakes and scanning the on-pack QR code. Buyers of Special K, Crunchy Nut, Nutri-Grain Bars and Rice Krispies Squares can also enter a prize draw for “ultimate football experiences.” In-store activations include Tesco text-to-win promotions and a free Kellogg’s football at Sainsbury’s.

TaoKaeNoi Names Chen Zheyuan As Global Brand Ambassador

Thailand-based seaweed snack brand TaoKaeNoi appointed Chinese actor Chen Zheyuan as its global ambassador, positioning the brand in the healthy snack category through what it calls hyperlocalization and cultural synergy. TaoKaeNoi said it is evolving “from a beloved snack brand into a Global Lifestyle Brand” and that today’s consumers seek moments of “guilt-free indulgence.” The appointment aligns with what is seen as a “new Asian wave” of demand for Chinese products and culture. Seaweed snacks, popular across Asia, are gaining traction in Western markets as a plant-based option containing iodine, vitamins, minerals and fiber.

Dutch Brand Holie's Expands UK Presence With Morrisons Listing

Dutch cereal brand Holie's secured its first national UK supermarket listing, launching six SKUs across almost 500 Morrisons stores. Its range includes three Granola Clusters - Protein Chocolate, Protein Nuts and Protein Spiced Almond – and three Granola varieties - Low Carb Crunch, Protein Crunch and Protein Peanut Butter. All contain plant-based protein and prebiotic fiber, with no added sugar or sweeteners, and are vegan-friendly.

KP Snacks Launches Popchips Campaign With Capital Radio

KP Snacks’ new radio and digital campaign for Popchips, in partnership with Capital Radio, runs through mid-May 2026. “Pop Up Your Afternoon” features four audio ads voiced by brand ambassador Tom Grennan, a British singer-songwriter, and airs during peak afternoon snack hours. It extends across Capital’s digital and social channels with monthly competitions offering the chance to win music and travel prizes, including a “Popstar Weekend” for four, a Madrid nightout for two, a getaway to Prague and a sunset boat party in Malta.

FDA Healthy Label Sways Snack Purchases

Research from Oregon State University and Tufts University found that “healthy” food labels raise consumer selections of healthier snacks and lead shoppers to pay a premium. In a 2023 experiment, 267 shoppers at six Boston-area grocery stores viewed 15 real-world products with and without labels. Only the FDA label produced a statistically significant effect on selection, and consumers were willing to pay more for a product with the label. The effect varied with shoppers’ level of trust in government. The FDA updated its definition of “healthy” in 2024, and a proposed FDA healthy icon is still undergoing approval. The paper appeared in Food Quality and Preference.

Cactus Foods Rolls Into 320+ Kroger Stores Nationwide

Cactus Foods expanded its Cactus Crunch tortilla chips into more than 320 Kroger locations nationwide, including Ralphs, Fry’s, Fred Meyer and King Soopers, as part of Kroger’s Innovation Program. Cactus Crunch chips, featured on a Natural & Organic endcap alongside other emerging brands, are made with nopal, or prickly pear cactus, combined with corn, spinach and flaxseed. They are gluten-free, vegan and non-GMO.

Meijer Launches 300 New Fiber And Protein Products

Meijer is launching more than 300 new products aimed at consumers focused on fiber and protein intake, citing dietitians who name fiber as the breakout nutrition goal of 2026. Over 120 Meijer-exclusive products contain at least 5g of fiber per serving, including over 20 in the True Goodness brand. Dietitian-recommended options include Meijer Whole Grain Oatmeal and Meijer Wheat Bran Flakes. New protein items launching this year include Meijer Protein Puffs Snacks, with 12g protein per serving.

Brazilian Brand Znack That Launches High-Protein Savory Puffs

Brazilian startup Znack That is launching a 40g bag of crunchy, high-protein puffs in three savory flavors: Onion & Parsley, Pesto & Parmesan and Cheeseburger. Made primarily from corn flour with soy isolate as the protein source, each bag delivers 10g of protein, 20g of carbohydrates, under 1g of sugar and 167 calories. They are gluten-free and not fried.

Indian Brand Hookd Debuts Baked Chicken-Based High-Protein Chips

Indian startup Hookd introduced a baked protein chip made from three core ingredients: chicken, chicken fat, and gluten-free flour. A 30g pack delivers 17g of protein alongside approximately 5g of carbohydrates, minimal sugar and up to 110 calories. They come in two flavors, Classic and Tandoori.

Canadian Crispers Chip-Cracker Hybrid Arrives In US Walmart Stores

Christie Crispers are a baked snack made from wheat flour and potato flour, positioned as a cross between a chip and a cracker. Made in Canada by Christie, a Mondelez division, they are now being sold in US Walmart stores under the Nabisco brand. Flavors include BBQ and Dill Pickle, with Ranch also reported at some locations. Additional Canadian flavors include Ketchup, Salt & Vinegar and All Dressed Up.

Firehook Crackers Adds Avocado Oil Sea Salt And Chive Flavor

Firehook Crackers’ Avocado Oil, Sea Salt & Chive is a new addition to its small-batch artisan cracker line. Baked in-house in Chantilly, Virginia, the cracker uses simple organic ingredients. Firehook describes itself as the leading artisanal cracker brand in the US and holds Non-GMO Project Verified, Kosher, SQF Certified and seed-oil-free credentials. All products are made with organic olive oil. CEO Maura Mottolese said the new flavor “reinforces Firehook’s leadership in creating craveable, better-for-you crackers that feature clean ingredients.” They are available on Amazon and at select retailers nationwide.

Calbee Brings Personalized Body Granola Service To Singapore

Calbee Inc. launched Body Granola in Singapore, the first market outside Japan to receive the personalized granola service, which pairs a gut-health test with a tailored granola subscription, sold through a dedicated e-commerce site. Developed in Japan, it’s delivered in Singapore in partnership with local microbiome research company AMILI. Body Granola launched in Japan in April 2023 and has been used by more than 50,000 people.

Gala Foods Debuts One-Ingredient Egg White Protein Chips

Spain-based Gala Foods introduced what it says is the world’s first one-ingredient protein snack, miniature crispy chips made entirely from dehydrated egg whites under its house brand, Just This. The plain High Protein Egg White Chips contain 12g of protein, under 1g of carbohydrates and 52 calories in a 15g bag. In addition, Just This added three flavored variants: Cocoa, Cheese and Honey. They are available directly from justthis-snacks.com.

Ella's Flats Launches Seed Cracker Three-Flavor Variety Pack

Ella's Flats’ Variety Minis Three-Pack of its superfood seed crackers come in three flavors: Sesame, Everything and Sweet Minis. Each variety contains seeds and spices only, with no fillers or artificial ingredients. They provide 6g of protein and 5g of fiber per serving and are gluten-free, grain-free and non-GMO. Using dates for sweetness, other key ingredients include sunflower, flax, chia, sesame and hemp seeds, as well as seasonings such as pink Himalayan salt, garlic, onion and black pepper.

Good Goodies Launches Baked Puffs With Front-Of-Pack Ingredient List

Ahmedabad-based Good Goodies launched in India's healthy snacks segment with a packaging approach it calls "Inside Out Snacks," displaying all ingredients prominently on the front of the pack. Its initial range comprises Baked Jowar Puffs, Baked Ragi Puffs and Baked Chickpea Puffs. Founder Aayush Shah said the aim is to ensure consumers do not have to search the back of the pack to find what is inside a product.

Nestlé Cereals Backs Grassroots Football

Nestlé Cereals’ eight-week on-pack promotion offers UK shoppers the chance to win money for a local football club of their choice. Three clubs will each receive a £10,000 donation through prize draws during the promotional period. The campaign responds to a survey of 1,000 adults who play for local teams, which found that 87% view match day as the most sociable hour of their week and 93% believe their club would benefit from more funding.

Tropical Sun Launches Purple Sweet Potato Chips In The UK

Tropical Sun added a 300g tub of Purple Sweet Potato Chips to its snacking range, priced at £3.99 and made from naturally purple-fleshed sweet potatoes, offeringu a lightly sweet flavor. They are available through Wanis International Foods, which says the launch responds to growing consumer demand for globally inspired and visually distinctive products, noting momentum behind purple food formats driven by trends around ube, a purple yam from the Philippines.

Top Seedz Reports Q1 Retail Gains And Foodservice Entry

Seed-based cracker brand Top Seedz expanded its US retail footprint in Q1, adding Harris Teeter and The Fresh Market as well as completing a second Costco delivery in Northern California. Top Seedz also entered the foodservice channel for the first time through a partnership with Greenfield Natural Meat Co., launching a snack kit that combines its crackers with sustainably raised meat, fava beans and premium cheese, delivering 20g of protein and 7g of fiber per serving.

KLAW Snacks Introduces India's First Super Sprout Snack Sticks

Indian snack brand KLAW’s new Super Sprout Sticks are described as India's first supersprout snack. High in protein, they are made with 47% sprouted moong and jowar, and come in five flavors: Masala Madness, Mango Mania, Achari Nimbu, Pudina Punch and Korean Kick. The launch follows the success of KLAW's Supergrains Puffs range. Founder Nikki Arora Singh said the product is designed to support "relaxation, stress relief, and better focus." The sticks are available on quick-commerce platforms Zepto, Instamart and Blinkit, as well as in retail stores across Delhi, Mumbai, Bangalore and other major Indian cities.

AWG Launches Exclusive Wellness Lines For Member Retailers

Grocery cooperative Associated Wholesale Grocers introduced two exclusive private-brand wellness lines, Wellwerks and Nüwerks, available across its network of more than 1,100 member retailers and 3,500 retail locations in 33 states. Wellwerks covers food and beverage products including popcorn, trail mix, granola, oat cups, bars and kids’ treats, each fortified for functional benefits such as protein, gut health, immune support, focus and metabolic health. Nüwerks offers value-priced vitamins, supergreens, protein powders and supplements.

Eat Real Enters UK’s Tortilla Category With Multiseed Chips

Eat Real, a leading UK free-from savory snacking brand, launched Multiseed Tortilla Chips, its biggest product launch. The range comes in three flavors - A Touch of Sea Salt, Birdseye Chilli Zesty Lime and Smoky Tomato Salsa, in a 160g sharing format. Multiseed Tortilla Chips entered the convenience channel in mid-March, with Morrisons and Tesco rollouts planned for April.

Calbee America Launches Miso Potato Chips And Kimchi Cheese Puffs

Two new products joined Calbee America’s snack lineup with two new products: Roasted Miso & Garlic Potato Chips and Takoyaki Ball Kimchi Cheese corn puffs. The miso chips join an existing lineup including Seaweed & Salt, Honey Butter, Hot & Spicy and Pizza varieties, using new flavor-enhancing technology to deliver an umami-forward taste. The Kimchi Cheese puffs pair tangy kimchi with creamy cheese, joining the existing Japanese-Style BBQ Sauce variety. Both will be available to retailers nationwide from this Spring.

Allergen-Free Puffs Brand B-Sides Unveils New Packaging

B-Sides, a puff snack brand founded by former Goldman Sachs executive Yousuf Ahmed, unveiled a new brand identity drawing on 1990s snack culture, with bold colors and exaggerated flavor cues. B-Sides puffs are made with upcycled oat flour from oat milk production and corn. They contain 5g of plant-based protein per serving and are free from the top nine allergens. The brand sells through Amazon, TikTok Shop and its own website, and is expanding into foodservice with placements in corporate offices.

Nutrifood Indonesia Launches Protein Granola With Collagen

Nutrifood Indonesia claims its new HiLo Protein Granola with collagen is the first product of its kind in Indonesia. Available in a Berry Berry Honey flavor in a 150g red pouch, the granola contains oats, nuts, dried fruits and honey, providing 8g of protein and 500mg of collagen per serving. It’s also high in calcium and fiber, low in sugar and fat, and priced at approximately Rp 40,000 (about US$2.30). It’s positioned as a functional snack suitable for eating on the go or for adding to milk or a smoothie.

Thai Brand Masita Launches Truffle-Flavored Seaweed Snack

Thailand-based Masita introduced a truffle-flavored seaweed snack, described as bringing an Italian truffle twist to a product commonly associated with the mass market. Using Korean-style roasted seaweed, it contains no MSG or artificial flavors, is sold in 4g packaging and is available at most 7-Eleven convenience stores in Thailand. It’s positioned as premium variant to Masita’s other seaweed snack variants in the market.

Healthy Master Scales India's Clean-Label Snacking With Global Ambitions

Healthy Master, co-founded by CEO Tarun Agrawal in 2018, is a clean-label snack brand positioned around maida-free, preservative-free and non-fried products across more than 250 SKUs. It turned profitable in FY25, with FY24/25 revenue of Rs 9.23 crore. Agrawal credits a Shark Tank Season 2 appearance for driving growth. Healthy Master operates health-focused vending machines in offices and hospitals and is now in over 30 countries. Agrawal stated a long-term goal of reaching all 4,500 US Walmart stores and building a Rs 5,000 crore global brand.

Function, Fuel, And Fun Drive Snacking Behavior At SNX Conference

Speaking at the SNX conference in Dallas, Sally Lyons Wyatt of Circana reports that although BFY snacks have trended for three years, indulgence shows signs of resurgence. Americans seek snacks for function, fuel and fun, with social media increasingly influencing purchasing decisions. Wyatt says “healthy enough” resonates with many consumers, who may satisfy health goals through portion control. 60% of consumers say they would pay more for premium healthier snacks, up five percentage points since 2021. Trending flavors include sweet heat, creamy-spicy combinations and fusion concepts.

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