News for professionals in the food business

Jack Link's Survey Reveals Consumer Protein Label Confusion

Link Snacks, maker of Jack Link's, commissioned a survey of 2,000 Americans about protein confusion in snacking. Results showed 58% trust meat snacks most for health benefits, well ahead of protein shakes and bars, yet only 24% called meat the "healthiest" option, behind bars and shakes. Nearly a third believe most high-protein or BFY claims live up to their promises, but 88% said BFY labels often fail to explain what makes a product better. Respondents also reported label fatigue.

Pladis Pledges To Double Its Healthy Snack Sales

Pladis pledged to double sales of products with lower sugar, salt and saturated fat, and higher fiber and protein, by 2030. These products currently contribute 10% of the company’s sales volume. It aims to do this through reformulation, new product development and range expansion. Dr. Jennifer Moss, Pladis chief R&D officer, said "great taste will always come first" even as reformulation continues. A new global nutrition framework, built on systems including Nutri-Score in France and the UK's Nutrient Profile Model, will guide product development across the portfolio.

Smash Foods Lands $18 Million From L Catterton

BFY snack and pantry brand Smash Foods raised $18 million in growth financing led by L Catterton. Company data show 2025 revenue tripled amid demand for lower-sugar, higher-protein products. Funding accompanies a retail expansion from about 6,000 to 10,000 stores, including new placement of its Jammy Protein Bites at all Target locations and its Superfood Jam at all Publix and Fresh Market stores.

Gimme Seaweed Hires New CMO For Growth

Korean-inspired seaweed snack brand Gimme hired Sara Mendez Bermudez as chief marketing officer. She was previously global CMO for SC Johnson's Lifestyle Brands division. Company data show Gimme holds a 54% share of the seaweed snack category, with double-digit sales growth, but almost two-thirds of US consumers are unaware seaweed can be a snack. Mendez Bermudez wants to expand Gimme "into a lifestyle brand," pointing to Method's move from cleaning products into beauty as a model. She said the company will target communities defined by shared interests, including foodie and culinary networks. Gimme, sold through Amazon, Target and Walmart, launched 14 years ago and is popular with Gen Z and millennial consumers drawn to organic, BFY snacks.

Circana Report Finds Global Snack Sales Still Surging

Circana released its 2026 Global Snack Unwrap report tracking worldwide snacking trends. In the US, 55% of shoppers now eat three or more snacks daily, up nine percentage points since 2021, with category sales reaching $231 billion. GLP-1 medication use is pushing consumers toward protein, nuts and grains while pulling back on chocolate and fried snacks, and AI-powered search is reshaping product discovery. Circana's Sally Lyons Wyatt said brands that "design products around these specific needs" will win at every price point.

Beyond Snack Launches ZERO And VIBE Banana Chips

Beyond Snack expanded its banana chip lineup with two new ranges, ZERO and VIBE, aimed at India’s premium snacking market. ZERO is made without palm oil, preservatives added colors or refined sugar. It comes in Original Style, Peri Peri and Salt & Black Pepper variants sold through Blinkit, Zepto and Swiggy Instamart. VIBE introduces a vertical-cut chip format designed for sharing, launching with a Masala Mingle flavor across quick-commerce and modern trade channels. Beyond Snack posted revenue of Rs 74 crore last fiscal year and is targeting Rs 200 crore in annual recurring revenue.

Kellogg’s Adds Caramelised Biscuit Flavour To Crunchy Nut

Kellogg’s expanded its Crunchy Nut Crunchies range with a Caramelised Biscuit Flavour variety, responding to growing demand for caramelized biscuit-inspired food and drink products. The 420g packs carry a recommended retail price of £3.50 and are rolling out at Tesco, Sainsbury’s, Asda, Morrisons and some independent stores. Designed as a non-HFSS breakfast option, the cereal reimagines Crunchy Nut’s signature flakes as golden curls with a sweet, biscuity taste. New Crunchies replace the limited-edition Hot Honey variety launched earlier this year.

Calbee Launches Personalized Granola Based On Gut Type

Calbee’s Body Granola is a personalized breakfast concept that customizes prebiotic toppings based on a customer's gut microbiome. A self-testing kit identifies one of 57 possible gut types. Six prebiotic options, such as inulin and super barley, are matched to the results. Calbee Managing Executive Officer and CTO Masae Nakano said more than 50,000 people in Japan used the service since its April 2023 launch. Body Granola recently launched in Singapore, priced at S$248 for the test kit with no granola included. Calbee acknowledges cost and consumer education remain barriers to wider adoption.

Kellogg Introduces Super Stars Cereal For Schools

Kellogg's Super Stars is a cereal line designed for K-12 school breakfast programs under the company's Feeding Happiness initiative. Each 1oz serving provides fiber, vitamin D and seven vitamins and minerals, including 20% of the daily value of six B vitamins and iron. Four flavors, Celebration Crunch, Cinnamon Crunch, Fruity Crunch and Honey Crunch, feature characters including Tony the Tiger and the returning Katy the Kangaroo. Super Stars will be introduced at the School Nutrition Association's July conference and available for the 2027-2028 school year.

PROPER Launches Hot Sauce Lentil Chips With An Optional Candle

PROPER’s House Hot Sauce Lentil Chips feature alongside a limited-edition candle that melts to become a dippable hot sauce when burned. Rather than emphasizing heat alone, PROPER built the product around a hot sauce balancing "heat with tang and depth of flavour." Astrid Simpson, comms and campaign manager at PROPER Snacks, said the brand wanted to bring "a more feminine edge to spicy snacking." Both the sauce and lentil chips are sold via PROPER's TikTok Shop and at major retailers, with the sauce priced at £7 for 100ml and the candle at £30.

Fan Foods Builds Momentum With Character-Branded Snacks

Fan Foods Co. is expanding into Target stores nationwide with tortilla chips and veggie puffs featuring Disney, Marvel and Star Wars characters including Grogu, Darth Vader and Mickey Mouse. Products are made with avocado oil and contain no artificial flavors, colors or preservatives. Fan Foods pairs licensed characters with what it calls better-for-you ingredients, aiming to appeal to families and franchise fans alike.

L Catterton Deepens Investment In India's Snacking Sector

L Catterton, a private equity firm backed by Louis Vuitton Moët Hennessy, has built a portfolio of investments in India's packaged and better-for-you food brands over the past 14 months, including stakes in Haldiram's and Farmley. Haldiram's operates food courts, quick-service counters and dining halls alongside its packaged goods business. It is expanding into central and southern India through city-wise franchising. Farmley, known for makhana and dry fruits, secured a Series C round led by L Catterton in mid-2025 and is using the capital to expand its offline retail presence. India's healthy snacking market is estimated to be growing at an annual rate of about 14%.

Ultra-Processed Food Rules Could Reshape Snack Manufacturing

Regulators worldwide are moving toward formal definitions of ultra-processed foods, a shift that manufacturers can no longer avoid. In the US, the FDA and USDA are developing a federal UPF definition following a 2025 request for information tied to the Make America Healthy Again agenda. HHS Secretary Robert F. Kennedy Jr. said the definition remains under White House review. California's Assembly Bill 1264 created a statutory UPF definition for school meals, and at least 17 US states propose similar measures. Food scientist Kantha Shelke said processing level alone should not be used to judge nutritional quality. Snack and cereal makers that spent years reformulating around sugar and sodium could face fresh scrutiny tied to how products are processed.

iD Fresh Enters Indian Packaged Snacks Category

Indian fresh food brand iD Fresh Food expands into packaged snacks with a range of SKUs made with ragi and oats. New items include masala ragi chips, masala oats chips, ragi and oats bhujia varieties, corn flakes mixture and butter murukku. iD Fresh Food is entering a snack category in India currently led by companies such as Haldiram's and Bikaji Foods International, and it’s expanding operations internationally via partnerships in the US, UK, Ireland, Canada and Singapore.

India Snacking Report Highlights Protein And Transparency Demand

Farmley's third Healthy Snacking Report surveyed more than 6,000 respondents and found protein has moved beyond fitness circles into mainstream snack expectations. Nearly 86% said protein matters when choosing snacks, and 32% would pay a premium for protein-rich options. Ingredient transparency ranked as the leading factor for 62% of respondents, outweighing celebrity or influencer endorsements. Natural sweeteners are gaining favor too. Parents are shifting habits, with nearly 60% saying they would pay more for healthier children's snacks. Farmley co-founder Akash Sharma said the findings show consumers are "seeking snacks that offer functionality, transparency and convenience."

Go Raw Introduces Its First Cracker Snacking Crisps

Go Raw launched Snacking Crisps, its first entry into the cracker category, made with organic sprouted pumpkin and sunflower seeds. Each serving provides 6g of plant-based protein and 3-4g of fiber, along with magnesium and vitamin E. Snacking Crisps launch in four flavors: Sea Salt, Chili Crunch, Hot Honey and Rosemary & Olive Oil. They are USDA Organic, Non-GMO Project Verified, Certified Gluten-Free and vegan.

Cereal Partners UK Wins Factory Expansion Approval

Wiltshire Council in the UK approved a £66 million expansion of a manufacturing site operated by Cereal Partners UK, maker of Shredded Wheat, Shreddies and Cheerios, located in Staverton near Trowbridge. Council leaders said the expansion will strengthen production capacity and efficiency, helping the business respond to shifting consumer demand.

WellNosh Debuts Fava Bean Protein Chips

WellNosh’s Smart Protein Chips are fava bean–based snacks positioned as alternatives to conventional potato chips. Each 1.5oz. bag delivers 15g of plant protein. The chips are cooked in avocado oil rather than seed oils. They come with non-GMO certification, and are gluten-free, low carb and there’s no added sugar. In four varieties - Celtic Salt, Chipotle Barbecue, Nacho Cheese and Cinnamon – they are available in individual 8-packs or a variety pack. WellNosh positions the product for fitness enthusiasts, vegan consumers and anyone seeking cleaner-label snacking options.

Eatlean Launches High-Fiber Spin-Off

UK brand Eatlean’s High Fiber Protein Cheese Bites are a variant of its existing Protein Cheese Bites range. Where the original delivers 12g of protein per bag from crisped cheese, the high fiber variant, made with pasteurized milk, salt, and chia and flax seeds, provides 11g of protein, 3.5g of fat, roughly 1g of fiber and 88 calories. Eatlean positions the added fiber as supporting gut health and digestive function. Pricing matches the original at £1.95 per single pack, with bulk discounts available. Distribution is through the brand’s existing retail and direct-to-consumer channels.

Haldiram’s Runs Mystery Billboard Campaign Ahead Of Product Reveal

Indian snack brand Haldiram’s launched a teaser outdoor advertising campaign across Lucknow and Gorakhpur, featuring bright red billboards carrying only the phrase “Acche Din Aane Wale Hain!” (“Good days are coming!”) in white lettering, without showing a product, logo or explanation. Haldiram says the campaign aims to spark consumer engagement ahead of an unspecified reveal.

Beech-Nut Adds Two Puffed Grain Snacks For Toddlers

Beech-Nut Nutrition Company launched two puffed grain snacks as part of a broader rollout of eight new baby and toddler food products. Strawberry Banana Puffies are a non-GMO, gluten-free snack seasoned with real strawberry and banana powder, shaped to support self-feeding in toddlers. Veggie Cheddar Puffies are non-GMO and gluten-free, made with carrot and cauliflower powder and real cheese. Both are available at major US retailers including Walmart, Target, Kroger and Amazon, as well as WIC-authorized stores.

Kellogg’s Multigrain Chocos Launches Anime-Inspired Nutrition Card Game

Kellogg’s Multigrain Chocos introduced the Food Ninja card game, an anime-inspired collectible card game available free with the Multigrain Chocos range in India during June and July 2026. Designed to make learning about food nutrition more engaging for children, the initiative combines strategy-based gameplay with educational content about the nutritional value of different foods. The goal is to bridge children’s interest in play with parents’ nutritional priorities through a format based in gaming and anime culture.

Top Seedz Doubles Output With New Line And Nine Ovens

Top Seedz, based in Buffalo, N.Y., completed its largest production expansion since it launched in 2017, adding a second production line and nine ovens to double daily output to as many as 32,000 packages of seed-based crackers. A new flow-wrapping system accommodates the 0.75oz. snack pack format. Alongside the capacity increase, Top Seedz is transitioning its flagship 5oz. cracker packaging from clamshell to a resealable pouch made with post-consumer recycled material, and introducing two new flavors, Black Pepper & Turmeric and Salt-Free.

Circana And ECRM Detail 2026 Snack Industry Challenges

In an interview, Circana's Sally Lyons Wyatt and ECRM's Tyler Barich talked about the state of the snack industry heading into 2026. Both cited rising ingredient, labor and freight costs alongside growing private-label competition as top challenges facing producers. Companies have responded with smaller pack sizes, multipacks and lower entry price points, alongside innovation combining protein, portion control, addressing GLP-1 demands, and global flavors. Many are also diversifying into convenience, foodservice and e-commerce channels while investing in AI capabilities.

Weetabix Keeps Volume Steady As Cereal Category Shrinks

Weetabix Original maintained volume against a shrinking UK breakfast cereal category as consumers turned to simpler, high-fiber options, even as the broader Weetabix business saw volumes decline overall last year. Directors noted longer commutes have increased demand for portable, "grab & go" breakfasts, pressuring traditional cereal. Post Holdings, Weetabix's parent, reported a 2.6% drop in volumes in the second quarter of 2026.

Ocado Survey Finds Snacking Replacing Traditional Mealtimes

Traditional mealtimes are giving way to snacking, according to Ocado research conducted by Clariti among over 2,000 UK adults. 51% of Brits now view breakfast, lunch and dinner as no longer necessary in their routines, a shift most pronounced among younger consumers, with 60% calling snacks essential. Searches for high-protein snacks on Ocado.com rose 220% year over year, while searches for energy snacks climbed 133%. Two-thirds of Gen Z said they prefer grazing, with smaller meals during the day.

Asian Trade Show Spotlights Protein And Functional Snacks

Food Taipei Mega Shows 2026 highlighted functional, clean-label trends across Asian snacks and drinks. Protein dominated, showing up in chips, powders and coffee products. Ming Chyi Biotechnology marketing manager Richard Wang said whey remains Asia's leading protein source, though pea protein is gaining traction as prices rise. Camellia oil, pressed from a plant native to China and Japan, drew interest as a seed-oil alternative with a fat profile close to olive oil.

Cheez-It And Coors Light Launch Beer Crackers

Mars-owned Cheez-It is partnering with Coors Light to launch Cheez-It Coors Light Beer Cheese flavored crackers, marking the brand's first beer company collaboration. They are baked with 100% real cheese and designed to deliver a beer cheese taste with a savory, tangy sauce and toasted spices. Cheez-It marketing VP Nicole Sorensen said fans are "constantly looking for bold new ways to enjoy Cheez-It." Limited-time crackers will be available nationwide in August at a suggested retail price of $4.99 per box while supplies last.

Breadfruit Crackers Gain Traction In US Retail

Ulu Foods founder Courtney Mills turned Barbados breadfruit into a gluten-free cracker line that reached number one by units sold within three weeks of joining Sprouts Farmers Market's innovation set. Development began during 2020 pandemic lockdowns, when Mills experimented with fruit from trees near her home before partnering with Sunbury Plantation and investing $400,000 in processing equipment. The crackers rely on just five or six ingredients, are grain-free and allergen-free and use extra virgin olive oil rather than seed oils. Following the Sprouts launch, Central Market, Hy-Vee, Fresh Thyme, KeHE and UNFI added the brand, extending distribution to about 2,000 retail doors as Ulu completes a $2 million seed funding round.

FSSAI Targets Misleading Health Claims In India

India's Food Safety and Standards Authority issued notices to multiple food and beverage brands over claims such as "healthy," "no added sugar" and "protein-packed," prompting some companies to revise labels. The Advertising Standards Council of India data show 85% of 158 flagged digital ads between January and June required changes. D2C brand The Whole Truth changed its labeling to "sweetened with dates" as FSSAI bars "no added sugar" claims when sugar substitutes are used. Nutritionist Poorvi Bhat Khandige said ambiguous terms like "no sugar" can lead consumers to over-consume without understanding the added calorie load.

Intersnack To Acquire Utz Brands In $2.9bn Deal

Intersnack Group of Germany agreed to acquire Utz Brands in a deal valuing the US snack maker at roughly $2.9 billion, a 91% premium over Utz’s July 20 closing value. Rice and Lissette family shareholders will retain 50% ownership once Utz goes private, with Intersnack holding the remainder. Intersnack, also family-owned, posted about $5 billion in sales last year and operates in 31 countries, owning brands including Tyrrells, Tayto and Hula Hoops. Utz posted a net loss in 2025 of $7.7 million, after a $30.7 million profit a year earlier.

Open Secret Raises Rs 50 Crore Funding Round

In India, Open Secret raised over Rs 50 crore through a mix of primary equity from Desai Brothers Group and institutional debt. Funds are earmarked for retail expansion, product development and AI deployment across its supply chain. Products are sold at more than 500 outlets, including DMart and Reliance Smart. Founder and CEO Ahana Gautam said demand for healthy snacks is ‘significantly outpacing supply,’ with the Desai Brothers partnership expected to support a push toward Rs 1,000 crore in annual recurring revenue.

Farmley Seeks Up To $75 Million Funding

Farmley, an Indian healthy snacks and dry fruits brand known for makhana and nut products, is reportedly seeking $50-75 million in new funding. Reported plans are for the capital to expand manufacturing capacity, strengthen supply chains, launch new products and grow distribution across online and offline channels in India. Behind the expansion plans are factors such as rising health awareness, e-commerce growth and demand for clean-label products. Final details on valuation and participating investors will be determined as discussions continue with prospective backers.

Mexico Snack Market Expansion Meets Growing Health Scrutiny

Mexico's salty snack sector is projected to grow from $19.7 billion in 2024 to $27.2 billion by 2030, with corn-based products remaining favorites among shoppers. Health officials continue to raise alarm over sodium intake, which the World Health Organization links to widespread hypertension among Mexican adults, as well as fats and added sugars. Nutritionists suggest nixtamalized corn tortilla snacks as a better-for-you option during high-consumption periods like the 2026 FIFA World Cup. Chef Yolcan Coronado said tortillas could serve as a base for snacks blending grains, plant proteins and healthy fats.

UK Breakfast Brand Oat Cult Raises £220K For Online Growth

British startup Oat Cult closed a £220,000 funding round to support its subscription business and Amazon presence. Launched in 2025, the brand offers overnight oats containing more than one billion live cultures per serving, available in three vegan and gluten-free flavors: Cinnamon Mix, Cacao Chip and Strawberry. Subscriptions, just 4% of orders last year, are now around 70% of new customer purchases. Funds will also fund new flavors and brand activity.

Wilde Protein Snacks Brings NASCAR To Kentucky

Wilde Protein Snacks founder Jason Wright hosted NASCAR drivers Carson Kvapil and Rajah Carruth at the company's Clark County, Kentucky facility to celebrate its growth. Wright launched Wilde in 2018 after seeking a chicken-based alternative to potato chips. Wright sponsors Kvapil's number 1 car and pays for the Wilde logo to appear at three NASCAR races annually, including Las Vegas, St. Louis and Indianapolis. He said the sponsorship is costly but valuable for employee morale, noting it "sure does bring everybody together."

Purely Elizabeth Launches Big Campaign Mocking Protein-Maxxing Trend

Purely Elizabeth launched its largest-ever media campaign for a product, supporting a new Protein Ancient Grain Granola line with ads across US Open broadcasts, Amazon Prime Video, Netflix, Hulu and HBO Max, as well as programmatic and social. There’s also an out-of-home “takeover” at New York’s Columbus Circle subway station. ‘Protein Product Madness’ makes fun of protein-maxxing and CMO Cherry Joh says the brand wants to reach ‘that growing mainstream wellness consumer.’ Purely Elizabeth reached $200 million in sales last year and is targeting $300 million in 2026.

Kashi Launches New Gut Health Focused Granola Line

Kashi enters the granola category with Kashi Gut Health Granola, made from whole grain oats, prebiotic chicory root fiber and gut-activated cultures, alongside nuts, seeds and fruit. Each serving provides 9g of fiber, 5g of prebiotics, as well as Bacillus subtilis DE111 cultures, with no artificial colors or flavors. It’s Non-GMO Project Verified and comes in two varieties, Blueberry Almond and Chocolate Almond Butter. Stefanie Bryant, lead product development scientist at WK Kellogg Co, said the recipes reflect ‘decades studying fiber, prebiotics and wholegrain nutrition.’

Rawcology Launches GUT TO GO Probiotic Snack Bites

Rawcology, based in Toronto, extends beyond its flagship grain-free granola with GUT TO GO, a new line of probiotic snack bites in three flavors: Apple Cinnamon, Berry Burst and Chocolate. Each 60g serving combines probiotics, apple cider vinegar, organic gluten-free oats, sunflower seeds and pumpkin seeds, and delivers 6-8g protein and 5g of sugar. They are nut-free, allergen-friendly, and organic. Rawcology aims to expand its footprint across North America, and the products will roll out across Canada through retailers including Fortinos, Walmart and Thrifty Foods. CMO and co-owner Megan Loach Tomulka said the line was designed to be ‘convenient, delicious, and accessible while incorporating ingredients that support digestive wellness,’ adding that two additional new product lines are planned for the snacking category.

Ryvita Launches Multigrain Sticks As Crisps Alternative

Ryvita Sticks are a bagged snack range described as a "flavour-led snacking innovation" aimed at consumers seeking healthier, great-tasting options. Available in Salt & Vinegar and Sour Cream & Chive, the multigrain, baked-not-fried sticks provide a source of fiber and come in 125g packs priced at £2. Early retailer performance traded ahead of initial sales expectations across live grocers, with particularly strong results during in-store activation and couponing periods. Ryvita said performance strengthened week-on-week since launch, ahead of further activation planned for July and August.

Savoursmiths Unveils Peter Rabbit Snack For Children

Savoursmiths introduced Little Savoursmiths Peter's Patch Potato & Cauliflower Sticks, its first product aimed at children aged 3-6. Licensed through Frederick Warne & Co., Penguin Random House's Peter Rabbit publisher, the snack is vegan, nut-free and gluten-free, and described as low in salt and sugar. Available in Buttery and Cheesy varieties, the product will roll out to 800 Co-op stores in the UK starting the first week of August. Founder Colette Russell Smith said the brand wanted to bring its "provenance, quality and real ingredients" ethos to children's snacking. Savoursmiths, founded in 2016, manufactures its crisps at its own farm-based factory in Duxford, Cambridgeshire.

NuTrail Launches New No Sugar Added Protein Granola

NuTrail, a no-sugar-added granola brand, launched Protein Nut Granola across the US. It offers 15g of protein per serving from whey protein crisps, nuts and seeds, in four flavors: Vanilla Almond, Honey Nut, Triple Berry and Peanut Butter. Each is certified gluten free and grain free with no added sugar. Baked in butter rather than seed oils, it targets consumer demand trends cited by the International Food Information Council, which found 70% of people are attempting to eat more protein and 75% trying to cut sugar. The launch is accompanied by a new ‘Real Good. Feel Good.’ campaign. Prices range from $7.99 to $9.99 for an 8oz. bag, with distribution at Walmart, Amazon, Sprouts, Target and Publix.

KP Snacks Refreshes Popchips With New Packaging

KP Snacks updated the packaging for its Popchips brand, introducing bolder colors, larger graphics and updated photography across the range, alongside improved flavors. Priyanca Masrani, Brand Manager at Popchips, said taste "remains the number one purchase driver in the category" and described the brand as "a flavour-packed, permissible snack." Popchips ranks among the top three brands in the UK’s healthier snacking segment, with sales of £34.9 million and a 13% category share. The new packaging rolls out in stores this summer, supported by a digital campaign on TikTok and Meta. KP Snacks said the changes will strengthen shelf visibility and shopper engagement.

Traditional Nigerian Kuli-Kuli Snack Gains Interest From Abroad

Nigeria's traditional peanut snack kuli-kuli, made from roasted groundnuts, is drawing export interest as global demand grows for plant-based, protein-rich snacks. Health-conscious consumers and African diaspora communities in the US, UK, Canada and Middle East are among those showing interest in the product. Production involves roasting and grinding groundnuts, pressing out oil, and seasoning the residue before frying it into sticks, balls or discs. Limited access to financing remains a challenge for small producers seeking to scale production for international markets.

Sinoseaweed Scales Nori Production To Meet Snack Demand

China-based Sinoseaweed is expanding its supply capacity to meet rising global demand for nori and seaweed snacks. It operates within Jiangsu's Ganyu seaweed industrial cluster, integrating cultivation, processing, cold storage and export logistics rather than relying on a single factory. Sinoseaweed produces close to 35 million nori sheets for sushi each year, alongside about 400 metric tons of OEM and ODM output, and it holds FDA registration for exports to the US.

Bhuja Snack Brand Unveils Major Rebrand

Indian-Australian snack brand Bhuja introduced its first major rebrand since launching in 1987, rolling out simultaneously across Australia, the US and select international markets. Updates include a new visual identity, two brand characters named Asha and Raja the Tiger, a repositioned range architecture and a new tagline: "Real Food. Bold Crunch." Majans director Rick Raniga said the change is "about modernising the way we present Bhuja" while staying true to its flavor and heritage. Products span Original Mix, Beer Mix, Ancient Grain Twists, Cracker Mix, Nut Mix and Crunchy Seasoned Peas.

Mission MightyMe Nutty Puffs Now Available In 240 H-E-B Stores

Mission MightyMe’s new Nutty Puffs for children are now available in 240 H-E-B locations and on heb.com, extending the brand’s retail footprint to 3,700 brick-and-mortar stores in the US. Nutty Puffs are pediatrician-developed puffed snacks made with peanuts and multiple tree nuts, formulated to support early allergen introduction in infants. They consist of more than 50% nuts and ancient grain sorghum, and are organic, non-GMO, rice-free, corn-free and gluten-free, with no refined sugars.

CJ CheilJedang Launches Bibigo Seaweed Snack Targeting Global Markets

South Korean food company CJ CheilJedang’s Bibigo gim bugak is a premium seaweed snack in three varieties - glutinous rice, spicy and shrimp. Positioned around “traditional, handmade, premium” credentials, they are aimed at capitalizing on rising domestic and international demand for gim-based snacks. CJ CheilJedang’s gim business grew at an average annual rate of around 30% between 2023 and 2025, reaching 120 billion Korean won in domestic sales last year. Tasting events are planned at Korean big-box supermarkets in July, alongside a pop-up activation at a major Seoul retail location.

Joey Nordic Seed Crisps, A Seven-Seed Clean-Label Cracker Brand

Founder Joseph Chen launched Jöey Nordic Seed Crisps after a 2019 trip to Sweden inspired him to develop a gluten-free alternative to traditional wheat-based crispbreads. Each bag contains seven seeds and delivers 22g of protein and 13g of fiber. Products carry USDA Organic, gluten-free, vegan, nut-free and kosher certifications. They are made without seed oils and contain premium ingredients including blue salt, truffle and saffron. Retail distribution in Canada includes Loblaws, Whole Foods, Farm Boy and Eataly, as well as foodservice and direct-to-consumer channels.

Joyfull Bakery Expands Five Seed Parmesan Crisps Into Costco

California-based Joyfull Bakery will roll out its Five Seed Parmesan Thin Crisps into Costco warehouses in multiple US regions in the second half of 2026. Already active in Bay Area, Los Angeles and Southeast locations, the expansion will extend to San Diego, Texas and the Northeast. Products come in an 11.25oz. value-size bag of nearly 13 servings. Made with 100% baked aged Parmesan and five seeds - sunflower, pumpkin, sesame, millet and flax - the product was a sofi™ Award Gold Finalist at Winter Fancy Faire 2026, judged in a blind tasting by specialty food buyers.

Millet Snacks Gain Momentum In India's Grocery Aisles

Refresh Your Life, an Indian e-commerce marketplace for organic and natural products, reports rising demand for millet-based snacks over the past year. Momentum from the International Year of Millets pushed grains like ragi, jowar, and bajra from niche health shelves into everyday grocery carts. Shoppers are reading labels more closely, favoring certified, minimally processed options over refined-flour and fried products. Protein snacks are also gaining traction on the platform, pointing to broader interest in ingredient quality across categories.

BFY Snack Market To Hit $430 Billion By 2035

According to recent analysis, the global BFY snack market was worth almost $180 billion in 2024 and will reach $430 billion by 2035, a compound annual growth rate of 8.25%. Growth is coming from rising health awareness, demand for functional ingredients like protein, fiber and probiotics, and the popularity of convenient, ready-to-eat formats, supported by rising disposable incomes, awareness of preventative healthcare, and urbanization. Clean-label formulation, plant-based snacking and personalized nutrition are key innovation trends. Emerging markets and digital retail channels are seen as significant opportunities for manufacturers.

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